Technology enables managers and staff to see what medium works best with clients , whether it ’ s e-mail , a phone call or SMS .
Technology enables managers and staff to see what medium works best with clients , whether it ’ s e-mail , a phone call or SMS .
that helps facility managers and their staff scan their databases about their members ’ gym habits and background . This allows facilities to tailor their communications to individual customers .
Using a product like Wordfly also means a lot of the communication sent from facilities to their members can be automated . For example , the technology allows for triggers that alert facilities about clients who have not attended the gym for over a month . But the triggers can also be more sophisticated : rather than use a blanket approach , they may only happen for clients who previously attended the gym regularly for example .
BUSINESS ANALYTICS
Business analytics help facilities track their effectiveness in reaching customers . Technology enables managers and staff to see what medium works best with clients , whether it ’ s e-mail , a phone call or SMS . They can see what the click-through rates are for emails or text messages to measure their performance with different communication channels , and to work out what methods their clients prefer . They can adjust their approaches to get better results in terms of client responsiveness .
BUSINESS MANAGEMENT TOOLS
Aside from tracking the effectiveness of their communications channels , businesses and organisations can also gauge how they and their staff are performing , with tools that measure their clients ’ satisfaction levels . This allows facilities to make improvements where needed , and hold on to their clientele instead of losing them to the competition . One such tool is a product called The Retention People ’ s Net Promoter Score , which facilities use to measure their clients ’ perception of their trainers by making them fill out short , quick and consistent surveys .
INTEGRATED SERVICES
Over the past few years , there has been a change of mentality in the sector . People on both the demand and supply sides want a system that does it all . They want a broader interworking of technology products . Increasingly , facilities are opting for technology that enables them to offer a range of different products under one banner . The tools integrate and interwork with each other , which provides a greater choice for our customers . The technology extends ‘ smart ’ gym equipment and ‘ wearable ’ technology with fitness monitoring apps .
VALUE FOR MONEY
Part of the appeal of technology tools for recreation and leisure clients is their accessibility , both in terms of how easy they are to use , and how affordable they are .
A product like Nutrition Complete , a Jonas Leisure product that advises and educates people about lifestyle and diet , is something that personal trainers can offer their clients for just a few dollars a month . It ’ s a bit different from the hundreds customers might end up spending if they chose to go to a nutritionist or to a weight loss clinic .
KEEPING UP WITH OUR ‘ SWITCHED ON ’ POPULATION
There ’ s a saying that goes , ‘ What ’ s new today is old tomorrow ’. The challenge for technology providers and leisure facilities , is to keep up with the pace of change , to keep adapting and improving on products and services so customers are getting the experiences they want , and deserve , from their leisure and recreation activities . Visit the WNiF Centaman company profile page HERE >
WHAT ’ S NEW IN FITNESS - WINTER 2016 13