WAYS TO
EFFICIENTLY MANAGE
YOUR BUSINESS
By MindBody
R
unning a business can be overwhelming. The number of
tasks that accumulate is daunting by itself, but the time it
takes to manage them all is even more demanding. Put
down the pen and paper, get off the phone and implement
these six tips to save your business time and money.
1. Run reports
to eliminate the
guessing game.
2. Steady your cash
flow and stop chasing
down payments.
3. Offer online
booking to capture
clients 24/7.
4. Manage your
business from your
mobile.
5. Reduce the number
of no-shows.
6. Streamline your
marketing efforts.
Know what’s going on in your business.
Use an automated reporting system to
keep track of sales by category, new
memberships and revenue. The insights
will help you determine which products
and services are working best for you
and the automation will save you
countless hours at your desk. You can
even create reports that track what your
employees are doing (if you have staff).
Business owners that don’t automatically
collect membership dues each
month spend numerous hours trying
to determine who has and hasn’t
paid for their services. They also tend
to experience lulls in revenue during
certain times of the year, often due to
seasonal changes (people travelling)
or a hard economy. When a recession
occurs, people usually cut back (or stop)
spending on their health and wellness.
Help steady your monthly cash flow with
the recurring revenue stream that comes
from automatic payments.
Don’t miss out on making money
because clients can’t book services
when your business is closed. Forty-six
per cent1 of customers book classes and
appointments after hours, and 83 per
cent 2 of them use a mobile device to do
so. Accommodate customers’ schedules
with online booking, and give them the
convenience of booking with an app.
Remember when landlines weren’t
cordless and you were stuck standing
in one place if you wanted to talk on
the phone? Now we have mobiles so
you’re no longer tethered to a corded
phone – or a desktop computer that
requires you to work from your desk or
office. Use fitness management software
integrated with a mobile application
that allows you to manage and access
your business information wherever your
day takes you.
Stop paying someone or spending hours
yourself calling or emailing clients to
remind them of their upcoming class
or appointment. Save both money
and time by using automated email
reminders.
Don’t market your business with little
return. Save time and money by
using marketing services that offer
customisable templates. Templates
require little time to set up and are more
affordable than starting from scratch.
The right templates can help you easily
create marketing tools for your business:
everything from a website and emails to
key tags and gift cards.
Find out more at mindbodyonline.com
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References
1. As reflected in all class and appointment bookings
made through MINDBODY software from January 31 –
March 1, 2014. v
2. “Report: 60 Per cent of Internet Access Is Mostly
Mobile.” Marketing Land. N.p., n.d. Web. August 26,
2014.
WHAT’S NEW IN FITNESS - WINTER 2015
WHAT’S NEW IN FITNESS - WINTER 2015
47