Host a fundraiser, community walk,
day event, or long term charitable
campaign. Start small and see how
your members respond.
Have team members from all areas
of the gym work together to choose
a favourite charity and take charge
in running things.
Everyone will benefit from the boost
in camaraderie, while also giving
back, which will change the mood
in the gym from self-focused to
working as a community with a
larger purpose.
5
Special Training Projects
There are so many fun competitions
and interesting events offered to
fitness enthusiasts these days, like
Spartan and Mud Runs, cycling,
combo competitions, relays,
endurance races, etc.
Although people may be interested
in a specific event, they might not
know what it takes to start, to train,
or just to participate. This can be
a great opportunity to create a
training program to help guide
members through the entire process.
Having a gym-sponsored group is
a wonderful way to provide a team
building opportunity that is a win-
win situation for all involved.
Assign roles or get volunteers from
the Group X and PT departments
to co-run events. Have them
participate, coordinate the social
media, and plan extra-curricular
activities to support the training.
You can build the cost of paying
the team leaders into the training
program and perk your instructors
with the extra project.
Although peo-
ple may be
interested...they
might not know
what it takes to
start, to train or just
participate.
6
Content Exchange
Although I have not seen this
technique of team building for a
really long time, one of my favourite
ways to connect with my co-
workers was to have a content mixer
meeting.
At this exchange, instructors
would come together and review
protocol, share new industry
information, and interchange ideas
and choreography. Try assigning
one person, or better yet partner
people up, for the job of presenting
a specific topic, something they
learned at a recent conference,
or just be in charge of the focus of
the information for that session. This
could be done monthly, quarterly,
or anytime, and include different
departments.
GYMFEAR TO
GYMFEARLESSNESS
By Cuoco Black
There is so much information to
filter through and share, and both
teams of trainers and exercise
instructors would benefit from the
collaborations...
READ THE CONCULSION AND
SUMMARY ONLINE >>>
THE MOST
AFFORDABLE
INSURANCE IN
THE FITNESS
INDUSTRY.
MORE INFO
INSURANCE
30
HOW TO:
WHAT’S NEW IN FITNESS - SUMMER 2019
#
Gymfear
Gym developers if you’re
not competing like Disney, Steve
Jobs or Musk, you’re missing the
whole point of their genii, their
brilliance at promoting their
offerings.
Marketing prowess, courage and
business savvy is the embodiment of
Walt Disney’s genius, the wizard who
created the “Destination Resort”
displacing traditional vacation
venues of tropical beaches, misty
mountains and country retreats.
Disney built Disneyland as a tool to
manipulate consumer consciousness
— a vehicle to drive revenue,
repeat, drive revenue.
He endeavored to shift consumer
expectations of what a family
vacation might be. Disney created
“entertainment experiences” that
would transcend the mundane and
repetitive routines of our daily lives.
He sought to trigger the consumer’s
psyche; what American psychologist
James Olds discovered in 1957 and
described as the rewards centre of
the human brain.
Disney was a predatory, articulate
and persuasive salesman who
operated at the highest levels
of entrepreneurship; and gym
developers are still fearful of
creating innovative new gym
models believing that consumers
won’t get it?
Disney built
Disneyland as a
tool to manipulate
consumer
consciousness - a
vehicle to drive
revenue, repeat,
drive revenue.
Consider “why guy” Tony Robbins
WHAT’S NEW IN FITNESS - SUMMER 2019
who advocates that we should
model and emulate those
behaviors, actions and strategies of
those whom we admire, and whom
have found success, prior to us
having found our own.
This is precisely the argument
I’m making for gym owners who
continue building gyms that look
like gyms, or gyms that look like
boutique hotels. Everyone is doing
that.
Do you think Disney would have built
a gym that looked like another > >
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