BEST PRACTICES
FOR CREATING
VIDEO
By Craig Mac
W
e all know that
video is literally
everywhere when
it comes to online platforms
and social media. So how
can you take advantage of
video for your business?
Let’s firstly consider some different
types of video you can create: -
>> Facility overview
>> Class preview
>> Facility tour
>> Exercise method overview
>> Member/client testimonials
>> Trainer profiles
>> Announcements
>> Interviews and Q & A’s
>> Inspirational and energetic
>> Community
>> Equipment reviews
Guess is, you’re already familiar with
at least half of this content, which is
great because it confirms that video
isn’t a new type of marketing to you.
You also may think there’s a lot
there, but when it comes to what
you have to offer, it’s multi-faceted,
and you need to communicate that.
Don’t like being on camera? Most of
videos don’t require you to be front
and centre to support the content,
so don’t let that be an excuse.
4 Best Practices For Creating Video:
1
Most people watch video on
a mobile device so you need
to keep your videos short and
punchy and in the absence of
sound, supplement the message
with bold text or use captions.
2
Square videos take up almost
80% more space in your news
feed than landscape. With
that much real estate it’s no wonder
they outperform landscape versions.
Of course if you’re creating stories
for Instagram or Facebook, create
vertical videos, otherwise be square!
3
WHAT’S NEW IN FITNESS - SUMMER 2019
People scroll so fast through
their feeds these days, that
initial view needs to be thumb
stopping! The first few seconds of
your video are crucial for attention,
so SAVE THE BEST TO FIRST – this could
be an image or a clip, a stat or a
quote or a question – grab some
attention!
4
Everyone goes to social
platforms for different reasons
and video-viewing behaviour
should dictate your content.
Facebook – Updates & what’s new
(mobile, no time or audio, scrolling).
Instagram – Inspiration & what’s
interesting (hanging out, killing time,
sometimes audio, swiping).
Twitter – What’s current and
happening now (on the go, no time
or audio, scrolling through).
YouTube – Education and what’s
to learn (engaged, ready to watch
with audio, searching for info).
Take advantage of what video can
do for your business. Speak to video
production specialists FourD Media -
www.fourdmedia.com.au.
15