HEALTH CLUB
CONSUMER
REPORT
By Kristen Walsh
Highlights from The 2019 IHRSA Health Club Consumers Report
I
n order to adequately
recruit, serve, engage
and retain health club
customers and members,
it’s crucial to understand
them – their needs, their
wants and their behaviours.
That’s why IHRSA’s annual
Health Club Consumer
Report is consistently one of
the association’s best-selling
publications.
The 2019 edition, released
in September, is based on a
nationwide sample of more than
20,000 interviews and provides
demographics and health, sports,
and fitness participation data on
U.S. health club consumers.
The following are “10 Key Findings”
from the new report:
12
health club members come from
households with an annual income
of at least $100,000 (40%).
1
One out of five Americans ages 6
and older belong to a health club.
More than 62 million Americans
belonged to a health club in 2018,
representing 20.8% of the total
population ages 6 and older.
4
2
Health clubs attracted a record-high
number of Americans. Including
both members and non-member
users, health clubs attracted a total
of 71.5 million consumers in 2018.
3
The average annual household
income (HHI) for health club
members was $79,230 in 2018,
consistent with recent years.
Approximately two out of five
On average, members attended
a health club 105 days in 2018.
Members between the ages of 35
and 44 used a health club most
frequently at an average of 116
days, while the under 18 age group
used a health club least frequently
at an average of 65 days.
5
Consistent with historic trends,
treadmills remained the No. 1
attraction at health clubs, claiming
utilisation by 42% of total members.
Resistance machines were second,
attracting usage from 35% of
members.
WHAT’S NEW IN FITNESS - SUMMER 2019