WNiF Magazine - Summer 2019 Edition | Página 24

“Focus through Fatigue” is a new training method we created which was a blend of many loved and trusted methods of we introduced to our business model. In turn, that pushed us away from being identified as a fitness product, and more toward a health and wellness product. Through some engineering nuance and many hours of R&D, we made the hypoxi system more commercial... This style of training combines hypertrophy and strength training with functional movements, boxing and cardio to produce muscle gain whilst burning unwanted fat in a low impact, low wear and tear environment. The concept is very 24 The industry - “Health, Fitness and Wellness” holds a very special place in my heart, so as soon as I had the chance to get involved, I took it with both hands and haven’t been happier. simple. 1 - Boost your heart rate and drop the oxygen levels inside your blood (desaturation) down to 85% 2 - Perform a quality compound movement for strict form Tempo -> 3-1-1 The challenge is to perform a quality lift after you’ve jacked your heart rate….. aka “Focus through Fatigue” Getting back into training helped me get back on track and since then I have always stayed fit and healthy. We have a mindset block at the end of each session which encourages our members to bring gratitude, compassion, love and positive vibes into their bodies. We also introduced reaction and concentration drills to encourage brain function during exercise. These elements are very powerful in many ways and have been incredibly well received. CM: What would you put forward as the standout benefits from training at altitude? CM: With a background in mining and engineering, what was your attraction to the fitness industry? RB: From a young age my dream was to play professional rugby union. Injury took that away from me at age 19. Over the pursuing period of 4 years after my career ending injury I was very depressed and had no direction. wellness and fitness goals. RB: This is actually not a straight forward question to answer becasue there are so many benefits. I’ll suggest the following as my top 3: - CM: Apart from training at ‘altitude’ what differentiating factors are placed around the member experience at Air Locker Training? a. The health benefits relating to cancer, anemia, crohns, IBS (irritable bowel syndrome), diabetes and many more. RB: The environment is critical as it gives the studio so much variety and options around services, programs and target markets including age, level of fitness and personal health, b. The wellness benefits relating to the body becoming more efficient at using oxygen for fuel, making daily tasks easier, hence making people happier. WHAT’S NEW IN FITNESS - SUMMER 2019 c. The ability to burn up to 30% more calories during a session compared to training at sea-level. RB: Group “Training” lol. We pulled together some basic flows to organise a big group and used the FTF method to give each session a particular focus on a body part/s or energy system/s. A lot of what we do is aimed at buidling confi- dence in people and creating an inclusive community. In total, 33 ‘themed’ workouts have beencreated and scheduled into 4 week blocks. CM: Are results felt quicker or last longer training at altitude? CM: Group fitness is at the heart of Air Locker Training. How was the content for the different workouts developed? CM: So is altitude training suitable for everyone? RB: I am of course going to say yes to that question, but with good reason. Amongst our themed workouts, we cater for both ends of the spectrum through our kids (Rising Stars program) and seniors (Silver Sneakers program), with everything in between for gen pop. The response has been overwhelming. WHAT’S NEW IN FITNESS - SUMMER 2019 I would say that results are superior when training at altitude. Especially when its performed in the right way. I want to note though, its not all about results. A lot of what we do is aimed at building confidence in people and creating an inclusive community. It may sound cliche, but Air Locker Training offers more than > > just results. 25