WNiF Magazine - Summer 2019 Edition | Page 15

BEST PRACTICES FOR CREATING VIDEO By Craig Mac W e all know that video is literally everywhere when it comes to online platforms and social media. So how can you take advantage of video for your business? Let’s firstly consider some different types of video you can create: - >> Facility overview >> Class preview >> Facility tour >> Exercise method overview >> Member/client testimonials >> Trainer profiles >> Announcements >> Interviews and Q & A’s >> Inspirational and energetic >> Community >> Equipment reviews Guess is, you’re already familiar with at least half of this content, which is great because it confirms that video isn’t a new type of marketing to you. You also may think there’s a lot there, but when it comes to what you have to offer, it’s multi-faceted, and you need to communicate that. Don’t like being on camera? Most of videos don’t require you to be front and centre to support the content, so don’t let that be an excuse. 4 Best Practices For Creating Video: 1 Most people watch video on a mobile device so you need to keep your videos short and punchy and in the absence of sound, supplement the message with bold text or use captions. 2 Square videos take up almost 80% more space in your news feed than landscape. With that much real estate it’s no wonder they outperform landscape versions. Of course if you’re creating stories for Instagram or Facebook, create vertical videos, otherwise be square! 3 WHAT’S NEW IN FITNESS - SUMMER 2019 People scroll so fast through their feeds these days, that initial view needs to be thumb stopping! The first few seconds of your video are crucial for attention, so SAVE THE BEST TO FIRST – this could be an image or a clip, a stat or a quote or a question – grab some attention! 4 Everyone goes to social platforms for different reasons and video-viewing behaviour should dictate your content. Facebook – Updates & what’s new (mobile, no time or audio, scrolling). Instagram – Inspiration & what’s interesting (hanging out, killing time, sometimes audio, swiping). Twitter – What’s current and happening now (on the go, no time or audio, scrolling through). YouTube – Education and what’s to learn (engaged, ready to watch with audio, searching for info). Take advantage of what video can do for your business. Speak to video production specialists FourD Media - www.fourdmedia.com.au. 15