WNiF Magazine - Summer 2019 Edition | Page 12

HEALTH CLUB CONSUMER REPORT By Kristen Walsh Highlights from The 2019 IHRSA Health Club Consumers Report I n order to adequately recruit, serve, engage and retain health club customers and members, it’s crucial to understand them – their needs, their wants and their behaviours. That’s why IHRSA’s annual Health Club Consumer Report is consistently one of the association’s best-selling publications. The 2019 edition, released in September, is based on a nationwide sample of more than 20,000 interviews and provides demographics and health, sports, and fitness participation data on U.S. health club consumers. The following are “10 Key Findings” from the new report: 12 health club members come from households with an annual income of at least $100,000 (40%). 1 One out of five Americans ages 6 and older belong to a health club. More than 62 million Americans belonged to a health club in 2018, representing 20.8% of the total population ages 6 and older. 4 2 Health clubs attracted a record-high number of Americans. Including both members and non-member users, health clubs attracted a total of 71.5 million consumers in 2018. 3 The average annual household income (HHI) for health club members was $79,230 in 2018, consistent with recent years. Approximately two out of five On average, members attended a health club 105 days in 2018. Members between the ages of 35 and 44 used a health club most frequently at an average of 116 days, while the under 18 age group used a health club least frequently at an average of 65 days. 5 Consistent with historic trends, treadmills remained the No. 1 attraction at health clubs, claiming utilisation by 42% of total members. Resistance machines were second, attracting usage from 35% of members. WHAT’S NEW IN FITNESS - SUMMER 2019