Five questions with...
Tony Griffin
Managing Director, Panatta Australia
Established over 50 years ago, the success of the Panatta
brand has been possible thanks to the control of the
development cycle and production of each and every
machine carried out inside the walls of the company HQ in
Italy. Over 90 worldwide distributors and 350 plus production
portfolios, Panatta is now available in Australia as a genuine
contender for innovative commercial fitness equipment that
carries passion and style on the badge. Managing Director
Tony Griffin chats to Craig Mac.
Perhaps the newest commercial
fitness equipment supplier in the
Aussie market. What makes Panatta
different from other suppliers?
It’s definitely the comprehensive
product lines we offer to the
Australian market. This means there
are more options for a club install,
allowing you to attract a cross section
of members who have different
training needs. Panatta constantly
studies market trends to adapt to
all areas within the market. We
believe that quality and price point
is the most important factor for our
customers return on investment.
Extending the brand of a club or
studio through the customisation of
it’s equipment is high on an owner’s
agenda today. Can Panatta deliver
on that request?
Yes most definitely. Panatta recognise
the importance of brand awareness,
and have been customising for many
years. Colour and padding options
are standard with Panatta and as an
Italian company, the style, comfort
and look of your machines is very
important.
tension should be placed on the
muscle and not on the joint of the
human body.
How does Panatta approach a
dynamic and engaging fitness
experience for the end-user? Innovation does not mean just
creating new products. How does
Panatta embrace the changing
needs of the industry?
When we create a machine we
always start with the end in mind - the
member experience. We believe that
the end user has to be engaged with
not only the technology, but also the
way the machine functions. Panatta
have always designed a machine,
whether its cardio, strength or
functional for the purpose of superior
function and biomechanics. It is the
reason while we still produce the
pre-loaded lever, so that the end user
does not put stress on their ligaments
and tendons of the shoulders. All Not just creating new products but
making sure these new products
are strong, robust and functional.
Since designing the self-lubricated
treadmills, we have seen a cost
reduction in servicing and
maintenance for our customers as
they opt for a maintenance free
solution. Our innovation has always
been our greatest asset, but we are
successful because our superior
quality lasts for many years making
return for investment extremely
popular.
What can we look forward to in 2019
and beyond from Panatta?
Driven by social media, we have
seen a surge in designated female
only strength and functional spaces,
resulting in us designing a number of
glute machines with an international
patent. 2019 will also see the
introduction of our 4th cardio line,
which is a little bit bigger than
our current Fenix and Pininfarina
offerings. We are also developing
new lines in our medical market that
will have an international medical
certificate - an area becoming very
popular in Australia with the increase
of Rehabilitation and exercise
physiology.
To speak with a Panatta team
member call 08 8387 3985 or email
Tony at [email protected].