to 70% and your average monthly
client value 20% will DOUBLE your
yearly income. If you can double
the term length (by getting clients
to fully commit to their health and
fitness goals), you’re looking at
another doubling of your annual
revenue.
B:
Fix your positioning and
messaging. Once you’ve been in
business a while, you understand not
all prospects are good prospects.
You need to get quality prospects to
grow sustainably. We recommend
six-questions to better position your
business in front of the prospective
clients you want to serve.
What do you do? Who is it for? What
does it do for the client? How is
your service different? What do you
care about? Why should someone
believe you? Answering these
questions clearly (one sentence
each) will clarify your positioning
and messaging.
Sustainable growth is the rate your
team can still deliver the quality and
results that align with your brand
promise and the expectations you
set at the point of sale.
Choose the best strategies and
channels to grow. That could be
client referrals, partner network
referrals, online advertising (Google,
Facebook, Instagram). Some other
options include: events, direct mail,
and local media/public relations.
Make sure you diversify your
channels, to avoid over-reliance
on one or two, and the inconsistent
results that can create.
Get to work, review a
scoreboard daily, and
keep going until you
breakthrough!
Your focus determines your growth.
What you pay attention to is what
will get better.
Increase lead generation.
Once you get the first two things
dialed in, then it’s time to push
harder on lead generation. You’ll
start to see more leads (and growth)
very quickly. Set sustainable growth
goals, choose the best
strategies, scale and
diversify your lead
sources to increase lead
generation. Next, commit to the journey of
growth and change beyond your
comfort zone. Your level of success
will be a function of how willing you
are willing to grow past where you
feel comfortable.
30
In Summary:
Growing your client base to new
heights means you’ll need to ask
yourself the right questions, and be
ruthless and fearless in attacking the
answers.
Remember good is no longer good
enough– deliver a great service!
Audit your sales and marketing
funnel from stem to stern. Prioritize
your work and balance your desire
to fix everything at once with
making the quickest and most
impactful changes. Set growth goals
that are sustainable, choose the
best strategies, scale and diversify
your lead sources to increase lead
generation.
Keep it simple. Keep yourself
and your team focused on the
scoreboard. Pay attention to just
a few key metrics that will impact
results. Those metrics are: New
clients, Lost Clients, Net Clients, for
recurring Revenue, New Revenue,
and Total Revenue.
C:
Finally, bring ten times the energy,
focus and effort that you think you
need. If you try to bring exactly the
energy you think you’ll need, you’ll
probably fall just a little short. But if
you go hard, you’ll succeed before
you expect. Pay the price for your
success.
And get to work–review your
scoreboard daily and keep going
until you break through!
Want to grow your fitness business,
but unsure of the next step? Request
a complimentary 30-minute
coaching session with an NPE
Business Success Coach at
www.NPECoachesCorner.com/WNIF
Overcome your biggest challenge.
and come away with new insights
you can apply now.
WHAT’S NEW IN FITNESS - SUMMER 2018