WNiF Magazine - Summer 2018 Edition | Page 25

By FourD Media 3 RELAXED SET - Anyone who is not a professional on-screen actor or television show host will tell you that being on camera can be awkward and uncomfortable. The role of the director on-set with a professional video production team is to create a comfortable and efficient set environment where interviewees feel natural and conversational. 4 BUILD RELATIONSHIP - Relational creatives may not be the easiest to come by, but developing a strong relationship with a professional video production agency gives you easy access to creatives who care about their clients. Let’s face it, despite how creative you may already be, you have a business to run and a team to manage. Running a set efficiently and making the most out of the allotted production time is a high priority for the agency as well. Capturing high- quality and a high quantity of solid, usable footage and soundbites makes post-production easier and happier clients with the final cut. Partnering with trustworthy agency creatives who care about you, your brand, and your success as a company enables you to obtain higher quantities and quality of video marketing content by delegating this responsibility to your agency partner. Hiring professionals mean hiring a relational crew who will bring an enjoyable experience to your organisation during production and beyond. Your video production agency works day and night to enhance your brand and tell your story which enables you to focus more on investing in your team and your clients . WHAT’S NEW IN FITNESS - SUMMER 2018 5 GENUINE CONVERSIONS - Okay, so you’ve hired the professionals who have created an engaging story through an efficient and comfortable set environment and you’ve decided that the process was pretty sweet. The result? A partnership with your creative agency. NOW WHAT? Sure you can hit the “post” button on Facebook and LinkedIn, but how do you reach those who haven’t followed you yet? An in-house service agency can provide a strong digital strategy and marketing consultation in order to use your hot, new content most effectively. Bringing your fresh, new and engaging video content together, your agency can create a marketing funnel for truly effective use of your videos to generate interest, clicks, and conversions. FourD Media is a specialist video production and marketing agency - call 0403 880050 for a friendly chat. 25