WNiF Magazine - Summer 2018 Edition | Page 28

GET MORE NEW CLIENTS IN 2019 Client aquisition strategies for intermediate to advanced fitness business owners. S o you want to grow your client base to new heights in the year ahead? Well let’s start off with a fearless question: How good are you, really? Are clients getting great results? Are clients referring?Is your team aligned with your values and purpose, and do they have the skills the need to deliver results? Here’s why these questions are so important (and why your answers need to be ruthless and fearless): As a fitness business owner, sooner or later, you will face the tipping point. If you’re motivated, driven, and good at what you do… your business (and you) will first grow rapidly. You get new clients … you fill up your schedule–and it’s awesome. Then some clients leave, but you get even more, and it’s all still good. But soon you run out of time, and you 28 hire coaches, and as you try to do everything necessary to keep the business together, growth levels off. And right on the other side of that is the tipping point. You either “double down” on a serious commitment to transform yourself (and your business) through investments to upgrade your skills and systems (and renew your business’s growth and success), OR staff and clients will continue to leave your business and things will get tougher… which can be incredibly disheartening if you’re someone who likes to win and is motivated by achievement. Which path will you take? Well that’s entirely up to you. But if you’re ready to go “all-in” on your success…. here are five keys to making it past the tipping point and growing your fitness business once again. competition enters the market, the best growth strategy will always be to deliver amazing results. Your results need to be better than the competition (disruptive and jaw- dropping is what you’re going for!) in the market segment you most want to serve and build your business in. You need to review your current client base, programs, and service offerings. Ask the ruthless questions above: Are clients reaching their health and fitness goals? Truth is, in too many cases, clients are NOT achieving as good results as you may like to believe. If clients are achieving results, do you capture those results and get testimonials and referrals to further grow your business? In too many cases, there’s no systematic follow up, so the answer is no Ensure you are delivering a GREAT service (good isn’t good enough). How about your team? Do you have a team that knows your vision, purpose, and values, and have the skills needed to deliver results? As your business grows and more And are referrals driving further WHAT’S NEW IN FITNESS - SUMMER 2018