WNiF Magazine - Summer 2018 Edition | Page 24

5 REASONS TO HIRE A PROFESSIONAL VIDEO AGENCY W hen it comes to content, video is king. Often you just don’t know where to begin. Smartphone, a mate with a DSLR or a college kid looking for experience. Whichever way, you get below-par content and a shady client experience. While professional video production can seem like a big expense for your business, the return can far outweigh the investment. The result is the enhancement of your business brand, content that engages and informs customers, and a comfortable on-set experience. In the end, this all helps to develop a healthy relationship with professional creatives, and generate more clicks and conversions for your business. Here are 5 reason you should look to a hire a professional video agency to tell your story: 24 1 2 YOUR BRAND - As you know, high quality, reliable products, and services are important. So why skim on your video production content? We’ve all seen bad commercials, cheesy ads, and low-quality social media content. There’s definitely a time and a place for smartphone-captured content and user-generated video. But when you’re looking to showcase who your organisation actually is and what you do, or market a new line of products or services, don’t settle for low-quality, unprofessional video content which will, in turn, reflect poorly on the product or service you’re offering. Hiring a professional video production agency increases the likelihood of obtaining high-quality content to post on social media and your website which enhances your brand’s image in the public eye. ENGAGING STORIES - Most professionals in the video production industry pride themselves in being storytellers. Stories hold an important place in the human heart, and what separates a good agency from a great agency is the ability to tell a story that truly engages an audience. Take the most mundane product or service. When crisp, beautiful imagery is combined with the perfectly crafted voiceover or interview soundbites, a story is created and an audience is informed and captivated into your brand and the services you offer. When you hire a professional video production agency, you’re hiring professional storytellers who will engage new clients through the power of your brand’s story. WHAT’S NEW IN FITNESS - SUMMER 2018