WNiF Magazine - Summer 2018 Edition | Page 17

HOW TO: By Michelle Le Grand FIND INSTA SUCCESS ON INSTAGRAM I nstagram is hot at the moment – it is one of the fastest growing social media channels. In fact, after Facebook and Youtube, Instagram is the biggest social media channel in Australia, with around 1 in 3 Australians using Instagram. So if you are a complete novice or an Instagram expert, here are some tips to follow to get the most out of this exciting social media channel. • Include a keyword with your name and descriptions. • Include hashtags and a profile link (for example to a landing page to capture a person’s details for a free giveaway). • Add an URL to your bio (to your website or a blog). • Use line breaks, Emojis, and custom fonts to fine-tune your bio and make it stand out. What do you want to achieve? Before you dive into the world of Instagram, you should think about what you want to achieve. For example do you want to: • Increase brand awareness? • Drive traffic to your website? • Add your contact info. • Increase the reach (and success) of your marketing campaign? • • Identify and establish relationships with influencers? Add Story Highlights (such as an intro, links to social media, testimonials, programs etc) – this gives viewers quick access to the content you most want them to see. More on Stories later on. Your Profile Now let’s look at your profile. Here are some tips: • Choose a great photo that reflects your brand. So what do I start posting? Now it is time to start posting – some top tips: • WHAT’S NEW IN FITNESS - SUMME 2018 Have a post schedule so you know what to post and when. • Use beautiful, striking images that capture your audience’s attention (think lighting, themes, composition and style). • Captions – to give people more information about the image. • Use Hashtags in your captions which are relevant and relate to your brand, industry, niche and are popular etc. (9 hashtags receive the most engagement). As to how often to post, there is no magic number - it comes down to your audience and content but aim for once to three times a day. The more you post, the better the chance more people will see your stream and the greater the chance you get more followers! Just post great content and keep it consistent? >> CONTINUE READING ONLINE 17