By Michelle Le Grand
nstagram is hot at the moment – it is one of the fastest growing social media channels.
In fact, after Facebook and Youtube, Instagram is the biggest social media channel in
Australia, with around 1 in 3 Australians using Instagram.
So if you are a complete novice or
an Instagram expert, here are some
tips to follow to get the most out of
this exciting social media channel.
• Include a keyword with your
name and descriptions.
• Include hashtags and a profile
link (for example to a landing
page to capture a person’s
details for a free giveaway).
• Add an URL to your bio (to your
website or a blog).
• Use line breaks, Emojis, and
custom fonts to fine-tune your
bio and make it stand out.
What do you want to
Before you dive into the world of
Instagram, you should think about
what you want to achieve. For
example do you want to:
• Increase brand awareness? • Drive traffic to your website? • Add your contact info.
• Increase the reach (and
success) of your marketing
campaign? • • Identify and establish
relationships with influencers? Add Story Highlights (such as
an intro, links to social media,
testimonials, programs etc) – this
gives viewers quick access to
the content you most want them
to see. More on Stories later on.
Now let’s look at your profile. Here
are some tips:
Choose a great photo that
reflects your brand.
So what do I start posting?
Now it is time to start posting – some
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Have a post schedule so you
know what to post and when.
• Use beautiful, striking images
that capture your audience’s
attention (think lighting, themes,
composition and style).
• Captions – to give people more
information about the image.
• Use Hashtags in your captions
which are relevant and relate to
your brand, industry, niche and
are popular etc. (9 hashtags
receive the most engagement).
As to how often to post, there is no
magic number - it comes down
to your audience and content
but aim for once to three times a
day. The more you post, the better
the chance more people will see
your stream and the greater the
chance you get more followers!
Just post great content and keep it
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