WNiF Magazine - Summer 2017 Edition | Page 33

For this reason, the best use of time and resources is to find an expert who works in the platforms you want to have a presence on, and recruit their skills. Trust me, it will be a worthwhile investment when the leads start flowing in as a result. to get your message across. There is a science to effective copywriting, which ensures readers are captivated by your headlines and engaged by your body text. By hiring expertise to teach you how to become an authority in the marketplace, you’ll be successfully positioned to increase your prices and stop entering into price wars with your competitors—forever! When you reposition yourself as the expert in your area, you’ll start inspiring people to buy. Your sales people will discover a new lease on life because your prospects will turn up ready and willing to buy—how good would that be? It’s worth finding an expert in this area to look after your copywriting, proofreading and editing needs. When you publish poor grammar or accidental typos, your brand’s credibility can be questioned. It may seem like a small issue, in actuality inferior copywriting can have a negative impact. If it’s not something you can do and do well, don’t spend copious amounts of time trying to write your own copy. It’s too important to get your scripts, prompts, blogs, articles and marketing pieces right, rather than waste your precious time when an expert can whip it all up for you quickly, and in a way to deliver the results you desire. 6. Be precise and concise in your copy 7. Ensure your video content is king When it comes to your marketing pieces, quality wordsmithing is critical. You must ensure you use the right words In the next two years, video content will have changed the industry entirely. Using short, succinct, to-the-point 5. Become an authority WHAT’S NEW IN FITNESS - SUMMER 2017 videos that are produced quickly but professionally, will make a significant difference to the success of your business. You may have your own video camera and some basic editing skills, but be aware that like most of the activities we’re discussing here, doing this one poorly can also cost you more money in the long run. You are much better off investing in professionally and correctly produced media content. Experts in this field will ensure your videos truly reflect the quality of your brand. We hope you are enjoying this article by Steve Jensen. The remaining 4 steps and conclusion are a must read and are all in PART 2 of 11 Step To Outsourcing Success. Click on this link or follow the QR code below. 33