EDITOR ’ S WELCOME
WELCOME TO
“ WHAT ’ S NEW IN FITNESS ”
Hi , and welcome to the 2017 Summer edition of the WNiF Mag .
As we approach the pointy end of the year , and dive into the Festive Season , its not uncommon to experience a slow down in new member sales as our wanna-be-fit prospects find ‘ Christmassy ’ alternatives to getting started with new fitness regime this side of January . It ’ s the “ I ’ ll start that on Monday ” attitude at its best . There was a time , when that was absolutely the ‘ norm ’. You may have pulled back on your marketing activities and settled into what was your lean time of year , waiting for the inevitable influx of super enthusiastic newbies keen to at least attempt to fulfill their resolution of a fitter and healthier version of themselves . Having owned and operated 15 clubs , including 7 ladies-only , I expereinced this familiar pattern first hand . Oh how things have changed , and the reality is that I would likely be either out of business or on a slippery slope to failure by accepting this fate . Fate however , is a development of events outside a person ’ s control . Staying sharp and keeping the momentum of your ambitions and efforts towards a successful business should not faulter through any season because you can control one business activity , that in my opinion , erases such a conclusion - communication . Social media alone provides you with the opportunity to be constantly connected with your best salespeople ( your members ( and their freinds )), and present what it means to be leading a fit , active and healthy life through exercise . That is a powerful visual that anyone can relate to and everyone would wants to be part of . Funny , becasue 15 years ago in my days of full page newspaper advertsing ( I ’ m showing my age ), my most successful new member campaigns came from before and after stories and visuals . Only thing is , it cost me $ 10,000 for the ad !
From all the Team at WNiF , we wish you a very Merry Christmas and the very best in your business endeavours for 2018 and beyond .
The mission of WNiF is to present fitness professionals with the knowledge that allows more of an informed commercial decision to be made to benefit their business .
PUBLISHER Craig Mac - craig @ wnif . com . au
CONTACT What ’ s New In Fitness PO BOX 3764 Burleigh Town , QLD 4220
EDITOR Craig Mac - craig @ wnif . com . au
ADVERTISING MANAGER Katie Stott - katie @ wnif . com . au
ADVERTISING Emma Mullan Joey Sheehan
ART DIRECTION & DESIGN Kevin Randau - kevin @ wnif . com . au
ACCOUNTS Bella Hyslop - bella @ wnif . com . au
SOCIAL MEDIA Flo Social - info @ flosocial . com . au
“ What ’ s New In Fitness ” is a digital magazine produced , published and distributed quarterly by GymLink Australia ( ABN 28 038 488 472 ). Subscription to the magazine is free .
Craig Mac :)
THANK YOU TO OUR “ WHAT ’ S NEW IN FITNESS ” CONTRIBUTORS IN THIS EDITION …
EMILY TRINH A writer by day and a powerlifter by night , Emily Trinh has a passion for all things health , fitness and writing , which makes her profession as a health and fitness writer quite fitting . Emily specialises in writing optimised content that helps businesses grow — one word at a time . To find out how Emily can help your business visit www . emilytrinhcreative . com .
JEN DUGARD Founder of Body Beyond Baby and Tough Mums , Jen ’ s mission is to redefine how mums are educated and cared for after entering motherhood . Jen is author of the book “ How to Love your Body as much as your Baby ” and creator of Fitness Australia accredited Personal Trainer education program “ Safe Return to Exercise ”. In 2016 Body Beyond Baby was the NSW winner in Fitness Australia ’ s ‘ Active Communities ’ Awards . www . jendugard . com . au .
KRISTEN WALSH Associate Publisher at IHRSA , Kristen writes regular columns and features for Club Business International , and twice each year for Get Active ! Magazine . She also complies , edits and oversees The IHRSA Global Report . Keeping very busy , Kristen manages IHRSA ’ s online career centre , and compiles and distributes several monthly IHRSA e-newsletters . www . ihrsa . org
MERIDIAN LAWYERS - MICHAEL BRACKEN & GREG BAWDEN Meridian Lawyers corporate and commercial legal team has dedicated expertise in the health and fitness industry and regularly advises gym businesses and fitness professionals on a range of matters . Merdian also provide the Legal Advisory Service to Business Members of Fitness Australia . www . meridianlaywers . com . au .
STEVE JENSEN Aka “ Dr J ” is the founder and CEO of Impact Training Corporation , specialising in teaching people cutting-edge sales , communications , leadership and public speaking skills . Steve has been involved in the fitness industry and corporate businesses for over three decades . He is regarded as a world leader in sales and communication training , mentoring and implementation strategies . www . impact-training . net .
6 WHAT ’ S NEW IN FITNESS - SUMMER 2017