the bigger picture and to think ahead.
What kind of names represent your vision
and will your considered business name
work for you tomorrow as well as today?
3. See your business as a
marathon, not a sprint
In training, visualising your future self
is a key to success. Naming is similar.
Think carefully and visualise what your
business will look like in five to ten years.
Are you still on your own, or do you work
with others – perhaps your own team?
When you pick a name, no matter if
it’s for a start up, a big company or a
product – the element of longevity is
important.
4. Make the process a treat
As a fitness professional, your own
workout routine is probably the highlight
of your day; that moment when you’re in
total control and feel on top of the world.
A thorough naming process – much like
a good workout – is also supposed to
be fun! Creation, quality assurance and
legal and linguistic evaluation can surely
make anyone build up a sweat, but
once you know what you’re doing the
ride will be enjoyable!
5. Put your name on the
scale
When you work with a client, evaluation
is important as it enables you to see that
you’re heading in the right direction.
In the naming process, evaluation is
also a key factor. Are you considering
a certain name for your business? By
checking it against each language or
country/region that you will possibly
operate in, you avoid legal issues and
mininterpretations. Your name should be
a boost, not a burden, to your success.
Of course, naming isn’t just fort start-ups.
Even if your brand is already established,
the time may come when you need
suitable names for new products, or
perhaps even need to change your
current company name. In situations
like this it’s important to be secure in
your naming decisions so they don’t
affect your business in a negative way.
So when you’re next faced with naming
opportunities, heed the tips above and
remember, the faster you grow, the
bigger the challenge.
If you think about the art of naming
a business resembling that of getting
healthy and in shape, you may still need
some help to make progress. In which
case, if your creative process gives
you headaches then consider hiring a
professional trainer in naming, to help
you out.
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