THE POWER
OF
A GUARANTEE
D
o you know what the
benefit is of training
with you?
If you don’t have an answer to this, you
need to stop reading right this second
and think of one.
One of the easiest ways to do this is to
just brainstorm what you can offer one of
your clients. Sit there for a moment and
consider what you can give someone
who comes to you for personal training
WHAT’S NEW IN FITNESS - SUMMER 2016
By Brad Sheppard
or coaching.
If you get stuck on what you can
offer someone, think about how
other professions solve a problem. For
example, a butcher dispenses meat.
But nobody cares about that. They care
about how the butcher helps them
eat something that’s tasty and makes
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