more business that you ever anticipated.
In our personal training business, we offer
someone a crisp $100 note if they aren’t
satisfied after a session. And naturally
we don’t bill them for an unsatisfactory
session either, plus we give them their
next session for free. And every client
we train goes into working with us fully
aware of this fact.
who really was unsatisfied with the
training services I offer. While $100 might
sound like a lot of money, it’s really not
that big of a deal when you consider the
potential lifetime value of a client. Once
your client gets a few good workouts in
with you and begins to see some of the
results they want, the chances of them
leaving are slim.
You may read this and be afraid that
people would just come in, get the best
training session they could possibly offer
and then ask for the money, but this
never happens.
Consider a client who stays with you
for ten years. Obviously this is a person
who greatly values what you have to
offer them. Let’s say they pay $80, and
have two sessions per week; that’s
approximately $8,000 per year, or
$80,000 over the ten-year lifetime of that
one client! Keeping this in mind, $100
every so often doesn’t sound like very
much money when you may end up with
a dozen clients who are perfectly happy
to pay you several thousand dollars a
year? Especially when you consider that
it’s basically my ‘tuition’ to learn why a
First off, we’re pretty good personal
trainers and we know how to satisfy our
clients. Secondly, it’s because we know
the types of clients we’d prefer to work
with. We know what they want, and we
work pretty hard to give it to them.
As far as the note itself goes though, I
would be happy to hand it to anyone
GIVEAWAY!
Win VIP tickets to attend the ‘2017 Business Mastery Program’
by Create PT Wealth, which is being held in Sydney,
Melbourne, Brisbane, Perth and Gold Coast!
At the Business Mastery Program by Create PT Wealth, you’ll
learn everything you need to know about running a predictable and profitable fitness business! Here’s what you’ll explore
during the program:
• A 7-step formula to attract qualified clients
• How to remove the stress out of selling, and convert more
high paying clients
• How to maximise the return on your advertisement investment
• What it takes to build a successful business
• How to breakthrough self-sabotaging roadblocks Tips to
build a team of trainers and generate passive income
• A 30-day implementation plan.
WHAT’S NEW IN FITNESS - SUMMER 2016
particular client isn’t satisfied.
As a business owner, I’d pay ten times
that if someone could identify a
significant problem with how I conduct
my business. After all, if every client
becomes extremely well satisfied, I
can raise my rates higher, and end up
making even more money by sharing
the expertise I’ve worked so hard to gain
and hone.
Now, it’s one thing to offer this ‘if you’re
not satisfied you get $100’ guarantee,
but the success of it lies in making sure
people know about it. You have to
advertise your guarantee, in order for it
to work.
So, now it’s your turn to get busy.
Brainstorm some possible guarantees
that will set your fitness business apart
from the competition, and come up
with ways to advertise them in your local
area. Good luck!
Plus, you’ll score four amazing bonuses
with this prize valued at $1,497:
•
•
•
•
A VIP ticket to the two-day Business Mastery Program
A copy of Create PT Wealth’s #1 Best-Selling Book A
Personal Trainers Guide To Wealth Creation
A ‘Fit Pro’s Wealth Creation Success Pack’, which includes more than 20 hours of educational content
12 CECs with Fitness Australia.
We’ve got five VIP tickets at each location to give away!
To enter to win one of these 25 VIP tickets, simply SMS 0417
840 296 with your full name, email address and the Australian
state where you’d like to attend.
Entries close on 28th Feb 2017.
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