WNiF Magazine - Summer 2016 Edition | Page 21

THE POWER OF A GUARANTEE D o you know what the benefit is of training with you? If you don’t have an answer to this, you need to stop reading right this second and think of one. One of the easiest ways to do this is to just brainstorm what you can offer one of your clients. Sit there for a moment and consider what you can give someone who comes to you for personal training WHAT’S NEW IN FITNESS - SUMMER 2016 By Brad Sheppard or coaching. If you get stuck on what you can offer someone, think about how other professions solve a problem. For example, a butcher dispenses meat. But nobody cares about that. They care about how the butcher helps them eat something that’s tasty and makes 21