Five questions with...
Claudio Bertozzi
Deputy Country Manager at Technogym Australia
With a presence in more than 100 countries, Technogym is a world leader in the Fitness
and Wellness sector having equipped over 65,000 wellness centres and boasting over
35 million people regularly using their products.
WNIF: What does your day-to-day role
entail? Everything related to Technogym
is about delivering a memorable
customer experience. For this reason,
there’s a lot of coaching and problem
solving in my day. When I wake up,
my head is already set on the daily
agenda and the team achievements
for that day. I am then able to focus on
the negotiation components that may
represent a challenge during that day.
WNIF: How does Technogym position its
products to tick all the boxes in today’s
competitive environment? Technogym’s
Wellness on the Go strategy and market
philosophy is unique. All our products
and solutions are linked to the exclusive
Mywellness Cloud platform, which
represents a specific answer to any
Operator and Corporate company
dimension. Our value proposition is
entirely designed around the results that
the end-user can monitor. Motivation,
tracking, feedback, medical data, classic
fitness, high performance and functional
training – all under the Mywellness Cloud
platform ultimately link to all the other
tracking apps and devices such as My
Fitness Pal, Runkeeper, Fitbit or Polar, just
to name a few.
WNIF: The last two years has seen a surge
in new technology for both personal use
and in the commercial space. How do
Technogym ensure club owners embrace
this changing landscape? Club owners
need to keep moving continually in the
digital age. Unity, Technogym’s open
Android console available on Excite
and ARTIS cardio equipment, is the
answer. Unity and Mywellness Cloud
are seamlessly integrated so that users
can access their own personal content,
favourite apps and training programs
even in the gym. At the same time,
Operators have now access to the most
advanced business solution available in
the market: from the setup of interactive
challenges to keep members engaged
and motivated (Technogym’s “Let’s Move
for a Better World” is the most blatant
example on a global scale!) to bespoke
marketing promotion (the Communicator
app) or real-time monitoring of
equipment status (Asset app).
WNIF: Innovation and design are
synonymous with the Technogym brand.
What makes Technogym the right solution
for businesses? At Technogym, research
and design represent the key drivers
behind the development of products
and services. We always keep the needs
of the end-user in mind. Every single
detail is important in offering the best
experience, this is why we have a team of
more than 200 people made of industrial
designers, engineers, physiotherapists
and doctors who work every day in
creating the wellness product of the
future. Technogym is the only certified
“greenest” company in the world fitness
industry. Our ARTIS line, design and
component, have create a seamless
Ecosystem. We are the only company
able to provide a Total Wellness Solution
made of not only equipment but also,
apps, devices and contents, interior
design services, training and education
programs, marketing support for our
clients, a strong after sales service. I
believe the expertise of the company
and the reliability of the brand in the
world of sports have made the difference
and it makes us very proud.
WNIF: What can we look forward to seeing
from Technogym in 2016? 2016 will mark
Technogym’s sixth Olympics, in August,
in Rio: we will supply 1,000 pieces of
equipment along with Mywellness Cloud
to allow athletes an unprecedented
personal training experience. In March,
we will host the third edition of Let’s Move
for a Better World charity campaign, with
more than 500 clubs worldwide involved
in fighting childhood obesity. Finally, in
regard to new products, I can anticipate
that 2016 will mark another milestone
with the launch of some unique pieces
for professional and high performance
training, starting from SkillMill, our new
functional treadmill.
To speak with a Technogym Australia
representative in your state call
1800 615 440 or visit www.technogym.com/au