9.
No joke, exhibitions halls are
hard work on the feet, so don’t
compound the problem by wearing
new or tight fitting footwear.
10. Post some show highlights on Social
Media, spread the love and get
some feedback.
11. Take notes of any ‘stand-out’
suppliers you talked to while your
memory of their products and
services are still fresh in your mind.
At least grab a business card or
get ‘zapped’ with the exhibitor’s
scanner for follow-up.
12. Visit the stands of industry
experts and use the opportunity
to introduce yourself and your
business.
16. Take plenty of business cards but
hand them out cautiously unless you
want to be deluged with follow-up
calls and information.
13. DON’T BE SHY! It’s not ‘always’
obvious what some exhibitors do or
how they can help your business.
Ask, get a demo or try it out yourself.
17. Re-cap on your visit and make sure
you’ve done or seen everything on
your list – if you have any time (or
energy) left, take advantage of any
bargains or offers that may have
caught your eye.
14. Take advantage of Q&A’s, forums,
workshops and similar programmes
to update your expertise.
15. Set some time aside to soak up the
atmosphere or even get involved in
some of the sessions within the expo.
WHAT’S NEW IN FITNESS - SUMMER 2015
See Our Expo & Trade
Calendar on Page 78.
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