3. To gain perspective
seeing fast results.
With so many different things for business
owners to be thinking about, a mentor
who can provide both clarity and
accountability is the golden ticket. It
can be the difference between knowing
what to do versus actually doing it. And
it can also be the difference between
having a good idea that never makes
it to market versus introducing an
innovative new product or service that
potentially adds $100,000 to your profit
margin.
Doing what
you have done
got you here,
but it won’t get
you there.
2. You don’t have the
time to do everything
In the first four months of selling my
fitness studio I visited 30 gyms across
Australia and the US, I read 12 books and
I completed a digital marketing course.
It suddenly became very clear that I
hadn’t had that amount of fresh ideas,
content and professional development
for three years while I’d been a busy
business owner. You simply don’t have
the time to do everything!
The harsh reality though is that seven of
the 12 books were a waste of time and
many of the gyms were struggling to
compete using outdated methods. I did
however find four great gym models who
were crushing it, plus a marketing system
and five books that were so good they
would have both saved me and made
me tens of thousands of dollars if I had
used them earlier in the lifecycle of my
fitness business.
A proactive business mentor can
help you sift through all the inferior
information and identify the ‘so
called experts’, saving you precious
time, enabling you to focus on
implementation, making more money
and working smarter rather than harder.
WHAT’S NEW IN FITNESS - SUMMER 2015
Often we get too caught up in the
emotion surrounding the wins and losses
in our business, which can effect us on
both a personal and business level. If we
avoid wasting emotional energy and
getting distracted during these times
and, instead, keep things in perspective
then we can remain much more focused
and continue to operate more happily
and far more successfully.
4. To get outside your
bubble
Regardless of who you are and how big
your business is, a business that fails to
innovate will soon get left behind. Look
at the bookstores that had a monopoly
on the book sales market a decade ago
– they’ve almost all had to close their
doors in recent years.
A mentor that looks at different industries
and different fitness business models is a
great resource when it comes keeping
your brand fresh and finding new ways
to add value to your customers base.
41