So what can the industry expect
from personal trainers in 2016?
Above and beyond the training
advice, one-on-one attention and
personal motivation boost, a more
all- inclusive approach will begin,
according to Andrew. He adds,
‘Nutrition and coaching services will
also continue to rise as consumers
seek more holistic services.’
Yet again, it’s the digital advances
in wearables that we have to thank
for this, as they create a newfound
mentality among consumers.
Andrew Simmons
can provide, as they will become
outdated far quicker than a
personal hand held device will, and
club owners generally only update
their cardio every five years or so at
best’.
A revolutionary
new data collation
system, eHealth
by the Australian
Government’s
Department of
Health is launching
in 2016 and is set
to ‘transform the
industry’.
WHAT’S NEW IN FITNESS - SUMMER 2015
He adds ‘Personal fitness
technology will have a positive
effect on awareness within our
industry which will have an initial
flow on affect to increased
memberships as a result. Like
any new “fitness craze” however,
technology will change quickly
as we have already seen with
products such as a Fitbit to an the
Apple Watch. Ultimately it will, like
all products in our industry, have a
levelling effect and clubs that can
simplify the interaction between
technology, the member and the
gym, will have the most long term
benefit from the new technology –
which will, no doubt, become the
new “ab roller” of current times’.
Founder of Vision Personal Training,
Andrew Simmons says he
expects the new year will bring a
much closer relationship between
personal trainers and health
professionals. ‘This focus is important
not only to help millions of people,
but also allow industry professionals
to make a shift away from the body
building and elite personal fitness
sector,’ he says.
Access to new data in an
interactive way creates greater
awareness about daily habits and
slowly but surely, consumers are
desiring a more thorough, boutique
personal service.
For Australian Fitness Network CEO
Ryan Hogan, the term ‘Personal
Trainer’ no longer covers the true
scope of their role. ‘In 2016, a
personal trainer will be expected
to teach group classes, be able to
deliver nutritional advice and act as
a quasi-counsellor or coach to their
clients.’
Wearables are also expected to
contribute to the further linking
between the health and fitness
industries. A revolutionary new
data collation system, eHealth
by the Australian Government’s
Department of Health is launching
Ryan Hogan
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