social networks, Instagram offers huge
potential to users.
The health and fitness industry is
especially prominent on Instagram
with scores of influencers building huge
followings, attracting tons of business
and building partnerships with brands
and advertisers such as club owners,
fitness industry suppliers and more.
Here’s how to get started:
Engage with brands: Following brands,
liking and commenting on photos and
developing a rapport is key to being
seen by brands. If you’re a fan, let them
know. Start a conversation about a
product or write a review and send it to
them.
Show your support: While having a big
following is important to attracting
brand partnerships, don’t expect them
to come to you based on numbers
alone. Companies want to know you’re
a longtime supporter of their products
and that you genuinely understand and
appreciate what they stand for.
For business looking to engage people
to promote their goods or services,
remember that it’s not all about the
numbers – having an enthusiastic,
credible and authentic advocate is key.
If that person has 5,000 social media
followers and a less credible source has
50,000 followers, go with the smaller
number but better engagement.
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