WHAT’S NEW IN BUSINESS RESOURCES
EZYPAY
MOTION ANALYSIS LAB
Pioneering 3D
Fitness Assessment
Technology
Launched In
Australia
movement of the body. It’s able to
see much more than the naked eye,
collecting data on movement, speed
and distance to 1mm and capturing
more than one million data points per
minute. The data compares the left
and right sides, identifies movement
imbalances and motion deficiencies,
and highlights technique problems.
Pioneering fitness assessment
technology that generates a 3D
image of the body during exercise is
now available in Australia.
Motion analysis has been used in
medical circles – helping to treat
conditions like cystic fibrosis – and
by elite athletes for many years
but Motion Analysis Lab is the first
company to make the technology
available to the general public
in Australia. It is also a valuable
referral tool for health and exercise
professionals.
Fitness assessments are available at
the Melbourne-based studio, where
a rebate is available through private
health insurance. Plans are in place
for an Australia-wide expansion, so
watch this space!
03 9942 6597
www.motionanalysislab.com.au
The system views every angle and
Since 2008, the Fitness Industry
Survey has proven that gym member
satisfaction has remained steady at
a rate of 60%. This year, the survey
delves deeper into what exactly
determines the satisfaction of active
gym members.
The 2014 Member Infograph
recently released by Fitness Industry
Survey conducted by Australianbased Ezypay interviews over
11,300 respondents from Singapore,
Australia, New Zealand, Malaysia
and Hong Kong on the main
reason they signed up for a gym
membership as well as what they like
about their gym or fitness club. The
latest findings include citations from
current members on what they feel
business owners of fitness centres
and gyms should work on to push
the satisfaction rating above 60 %.
1300 762 726
www.ezypay.com
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WHAT’S NEW IN FITNESS - SUMMER 2014
57
WHAT’S NEW IN FITNESS
Motion analysis – available
exclusively through Motion
Analysis Lab – measures the body’s
movements and immediately
translates the data into an accurate
report, which makes it a whole lot
easier for you to achieve better results
at the gym and avoid injuries. Motion
analysis is a bit like the technology
used to create movement in
animated movies and video games.
It uses eight infrared cameras to
generate a super-detailed 3D image
of the body.
Fitness Industry
Survey