F45 TRAINING
Business partners Rob Deutsch and Luke Istomin are behind
the F45 Training (Functional 45 Minute Training) group-training
phenomenon that promises to burn fat and build muscle.
Based on two styles of classes: interval cardio and strength
training, the functional training work out has been proven
to burn up to 800 calories in just 45 minutes. The F45 Training
system is structured and sold as a License rather than a
franchise, offering Licensees maximum flexibility in tailoring
pricing, programming, marketing and advertising to clientele
and demographics. Alongside providing Licensees with
inexpensive but premium indoor functional fitness equipment
to outfit their premises, the F45 system can be implemented
with just two instructors (one of which doubles as a manager).
Written by Luke, the workouts are based on his experience
of quickly getting celebrity clients in shape. Workouts are
innovative and always changing to eliminate boredom.
FITNESS ENHANCEMENT PERSONAL TRAINING
Marketed as providing an alternative to the ‘big gyms’, Gold
Coast based Fitness Enhancement Personal Training attract
a client base that want to tackle their fitness goals minus
the fanfare mainstream gyms attract. Founder, Scott Hunt,
has been named a finalist in the 2014 Gold Coast Young
Entrepreneur of the Year.
Offering private Studio and Mobile training franchises, the
one-on-one, small group training (max. 6) and Kickboxing
Boot Camp classes (less than 10), can be done anywhere the
client requests: workplace, home or park. The selling point
is client retention through offering a personalised service
(getting to know clients and transforming their lives), and
innovative training sessions that keep clients coming back.
Gold Coast and Brisbane have the bulk of the franchises,
as well as select areas in Melbourne. Territories are either
company owned and run by staff or owned by franchisees.
The deal:
The deal:
•
Low cost model with a start-up of $40,000 for equipment
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Your own territory of 40,000 people
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Accounting, booking, client mgt & payment systems
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Big budget marketing focused on getting clients
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Membership based, selling up to 175 memberships
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A support team that’ll take calls and book new sessions
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Sound income as can charge members up to $280/mth
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Low overheads and expenses compared to other models
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Strong brand with very few staff
•
Studio and Mobile franchise