WNiF Magazine - Summer 2014 Edition | Page 49

FITNESS FRANCHISES: FINDING YOUR BEST FIT By Toni Krasicki W hether you want to expand your personal training business or own your own gym, buying a franchise can be an easy, faster and more cost-effective way to grow your business and achieve your goals and vision. Whether you want to offer the convenience of 24/7 access, or go for something more specific like small communities or women’s weight loss, here are some of the franchises that could be a best fit for your business The workouts are innovative and always changing to eliminate the boredom factor for both clients and PTs. WHAT’S NEW IN FITNESS - SUMMER 2014 ANYTIME FITNESS One of the big daddies of 24/7 gym franchises, Anytime Fitness has grown to include 369 clubs since its Australian inception in November 2008. Ranked as one of the top low-cost franchise options available, and with around 2,200 clubs globally, the business model works like a well-oiled machine. The business model provides the key components you need to run a successful business and Franchisees are given assistance with finding the location and property, and in-house architects and designers help with the club layout. The stand out is the security system. The use of the exclusive access software, security and surveillance technology enables clubs to reduce their staffing needs and provide a safe environment using closed circuit televisions and personal safety devices. The deal: • Proven concept and quality systems • Sales and marketing tools • Affordable investment • World-class support via email and phone • Simple set-up process • Use of an exclusive access system to operate safe and secure clubs. For more info: www.anytimefitness.com.au 49