WNiF Magazine - Summer 2014 Edition | Page 47

OF Business ous CROSSFIT By Toni Krasicki CrossFit Active CrossFit Athletic With 500 members across three boxes in Sydney, CrossFit Athletic has Sydney’s Northern Beaches and CBD covered. Owners and business partners, Christian d’Astoli and Paul Whalton, have both run their own personal training businesses (separately) and decided to get on the CrossFit bandwagon at its conception in Australia, opening their first gym in 2010 in Brookvale. “Coming from an exercise science background we believed we could take the CrossFit model and put our own spin on it, providing quality coaching so that it was safe, effective and most of all enjoyable,” says Christian. “We also saw a need to provide a more comprehensive assessment procedure than the average CrossFit gym and be selective to whom we exposed to our group classes.” CrossFit Athletic offers four programs that cater to people who want to look and feel good through to high-end competitive athletes. Popular is the holistic Ladies Program, which focuses on creating a balance between exercise, nutrition and lifestyle and involves strength training, yoga and conditioning. CrossFit Athletic offers three, six and 12-month memberships and all new members receive a free 60-minute consultation to help find the right program for their fitness level. Find out more at www.crossfitathletic.com.au Earlier this year, CrossFit Active added its latest site in Kincumber on the Central Coast (NSW), to its Artarmon and Waverton locations in Sydney. Operating since 2009, it is one of the longer established CrossFit Affiliates in Sydney. Former health club manager and owner of CrossFit Active, Luke Starr says that this is his first business venture but has been doing crossfit-style training since 2007. “I was really enjoying it and wanted to train peop