OF Business
ous CROSSFIT
By Toni Krasicki
CrossFit Active
CrossFit Athletic
With 500 members across three boxes in Sydney, CrossFit
Athletic has Sydney’s Northern Beaches and CBD covered.
Owners and business partners, Christian d’Astoli and Paul
Whalton, have both run their own personal training businesses
(separately) and decided to get on the CrossFit bandwagon
at its conception in Australia, opening their first gym in 2010
in Brookvale. “Coming from an exercise science background
we believed we could take the CrossFit model and put our
own spin on it, providing quality coaching so that it was safe,
effective and most of all enjoyable,” says Christian. “We also
saw a need to provide a more comprehensive assessment
procedure than the average CrossFit gym and be selective to
whom we exposed to our group classes.”
CrossFit Athletic offers four programs that cater to people who
want to look and feel good through to high-end competitive
athletes. Popular is the holistic Ladies Program, which focuses
on creating a balance between exercise, nutrition and
lifestyle and involves strength training, yoga and conditioning.
CrossFit Athletic offers three, six and 12-month memberships
and all new members receive a free 60-minute consultation to
help find the right program for their fitness level.
Find out more at www.crossfitathletic.com.au
Earlier this year, CrossFit Active added its latest site in
Kincumber on the Central Coast (NSW), to its Artarmon and
Waverton locations in Sydney. Operating since 2009, it is one
of the longer established CrossFit Affiliates in Sydney. Former
health club manager and owner of CrossFit Active, Luke Starr
says that this is his first business venture but has been doing
crossfit-style training since 2007. “I was really enjoying it and
wanted to train peop