Getting the world off the couch...
one sport at a time.
K
ids participation in sports, exercise and active play
has declined to unacceptable levels. Something
has to be done to get the world off the couch.
Together we can do it!
On 16 October, 2014, Australian health
and fitness identities Paul and Jacqui
Brown commenced their global
campaign to take their nine-year-old
son Ben and promote sports and healthy
lifestyles to kids and their grown-ups all
over the world.
games so the lessons last a lifetime. Our
athletes, teams and mentors are invited
to join in when they can.
Canada, Central and South America,
Asia, Oceania, Africa, the Arctic Circle
and the Middle East.
Such a unique and exciting project will
create quite a buzz and they will harness
the power of conventional and social
media to help spread the word and
increase the reach and effectiveness of
our feel-good message to all corners of
the globe.
Please join them – together they will get
the world off the couch, one sport at a
time!
Find out more or register your
involvement at www.50sports.org
Who’s getting on board?
•
•
Each champion mentor or team will
take the Browns through an introduction
to their sport with a training session
or two so they can understand the
fundamentals. Wherever possible they’ll
also experience the sport at a more
competitive or elite level as a spectator,
cheering on their heroes at major events.
Along the way they’ll visit schools, sports
and health clubs with inspiring “Get it
Right” talks to kids and their grown-ups,
designed to help families make sports
and activity a regular part of life, along
with healthy eating tips and playful
Schools, fitness, sport and health
clubs to host the “Get It Right”
seminars and family activity events.
•
Their mission is to experience 50 Sports in
50 Weeks, visiting 50 of the most iconic
locations around the globe and learning
about each sport from 50 of the greatest
athletes, champion teams, sporting
legends and role models they can find
(mentors).
Olympic and world champions,
accomplished athletes, passionate
and inspiring enthusiasts, champion
teams and Governing Associations.
Partners and sponsors offering
logistical and financial support
for essentials such as travel,
accommodation, sports equipment
and aid to our selected kids
charities.
•
Media, public relations and
communication experts,
who are spreading the
message around the world
with local, national and
international media support
using traditional and Social
Media outlets
Where and when does it
all happen?
It all starts on the Gold Coast,
Australia on October 16, 2014,
then continues to over 35
countries including all across
Europe, Ireland and the
UK, the USA and
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