high performance small group training, saying although he loved the
opportunity to work with celebrities, he’s always had a strong connection
and appreciation for group training as well. ‘I would say that the majority
of my available time is running the group training classes, and I have a
handful of select clientele that I personal train. However, when a VIP client
comes in from overseas, they get priority with my time of course!’ He’s
passion for transforming people’s lives through healthy living and exercise
is palpable.
He takes the rising obesity epidemic seriously, pledging to make F45
accessible to as many people as possible throughout the globe. The plan
is to expand overseas once F45 has a strong national market. He says ‘You
have to dream on a global scale to achieve success for the masses.’
When you have a rising
obesity epidemic as we are
experiencing, people aren’t
exercising or eating correctly
for a multitude of reasons.
With studios popping up in four states, what makes F45 studios so unique?
Luke explains that foremost it’s the community vibe, saying ‘You could be
training besides a professional athlete or a first timer.’ The sessions are also
fun, extremely innovative and always changing to eliminate boredom.
‘The workouts have been written by myself based on my experience
working with my celebrity clientele and getting them into shape FAST!’
Much like a CrossFit or Tough Mudder community, Luke hopes to create
a ‘big family’ or as it is described on the website, ‘a cult’, of F45 members
that will get together for team games, competitions and national social
events with the mindset of ‘work hard and play harder.’
And what’s the future look like for F45? Luke tells me that they have
many exciting projects nearing completion that’ll keep F45 ahead of its
competitors and will continue to offer premium group training in Australia.
‘We have some awesome plans for F45 that will allow people to pursue
their fitness goals faster with our own accredited F45 training academy,
and we’ll also be launching our very own national fitness testing program.’
The program has already attracted the interest of some major companies
and he says it will add a massive financial boost and media exposure to
the program.
For his own Personal Training business, Luke is developing a program that
will capture those clients who don’t share the same philosophy as F45,
have different goals or simply can’t access a F45. Via his website (www.
lukeistomin.com.au) he’ll be offering a select few the opportunity to
enrich their lives in both an achievable but yet challenging way via his
LIFE (Luke Istomin Fitness Experience) program. LIFE, like the F45 philosophy
is designed to achieve phenomenal results – quickly, and takes a holistic
approach to training and nutrition.
‘I will be collaborating with some of the biggest leaders in their fields
to give you the best information available for everyone that wants to
experience LIFE.’
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