GETTING STARTED
I always recommend starting with companies you are either
a loyal customer of or already have some kind of personal
or professional relationship with (it’s via a family member or
friend).
When you look at a company that you want to engage
sponsorship from, look first at what you can give back to
them, and try to be creative! Find out about the company
before you contact them. Check out their previous or current
sponsorships and event participation, sense where and how
they advertise, and get a good feel for what they’re all about.
Social media and media activity are valuable benefits you
can offer to sponsors, so it’s important to get really active
in these before you start engaging sponsorship. Show your
sponsors that you’re able to offer them a wider and potentially
new audience, but make sure that this is relevant to their
business. Local and national radio shows and magazines are
always looking for content!
SPONSORSHIP PROPOSALS
So many people make the mistake of creating sponsorship
proposals before they’ve done any research or planning,
and focus on creating this pretty looking document that
tell potential sponsors how good they are at their sport. Big
mistake! I would urge anyone reading this article not to start
preparing a sponsorship proposal before you know who your
potential sponsors are and what you’ve got to offer them in
return.
For more information visit
www.thesponsorshipconsultants.com.au
TOP 10 TIPS FOR SPONSORSHIP SEEKERS
1. Give yourself plenty of time to engage sponsors, at least 3 months!
2. Treat sponsorship as a business relationship
3. Spend time figuring out exactly what you need sponsorship for
4. Research potential sponsors and only align with brands that are a good fit
5. Find out what your sponsors want by asking them
6. Offer great benefits to your sponsors and make sure you can deliver them
7. Create a team of people who want to support your goals (friends, family, other athletes)
8. Get organised and stay organised
9. Maintain communication with your sponsors and seek feedback at least once a year
10. Always look for opportunities to offer more benefits to your sponsors as this will benefit you too!
WHAT’S NEW IN FITNESS - SUMMER 2014
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