An Insider’s Guide
To Securing
Sponsorship For Athletes
By Vicki Saunders
$
S
ponsorship is abundant, and it’s
available to athletes of all levels
from elites to beginners as well as
clubs, sporting organisations, businesses
and individual professionals. Now more
than ever before, sponsorship is about the
benefits you can give to your sponsors off
the sporting field. Media, social media,
social networking and brand ambassador
activities are what companies are looking
for in return for financial, product and
service sponsorship!
I work with athletes from around the world, teaching them
the skills they need to identify their sponsorship needs, identify
potential sponsors, create engagement strategies and
powerful sponsorship proposals, and how to manage and
retain the sponsorship once they’ve got it!
your sport, breaking through pain barriers or even just getting
out of bed for a 6am training session, are the kind of skills
they want to impart on their staff; commitment, focus, drive,
determination, persistence and an ability to work towards
goals big and small.
The benefits of sponsorship include:
CLEARING UP SOME MYTHS
The biggest myth, and the one that I love to smash as often as
possible is that there isn’t much sponsorship around because
of the ‘current economic climate’. There is an ABUNDANCE
of sponsorship available here in Australia and globally, it’s all
about connecting with the right companies in the right way,
and being able to offer valuable return on their investment.
Athletes (of all levels!) generally have some pretty outstanding
abilities! In the business world, the very skills that you use in
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Being able to use the equipment and services you want
i.e. massage, physio etc
•
Option to reduce your work hours – and train (and
recover!) more
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Financial freedom
•
Ability to participate in all the events you want to
•
Create strong networks and opportunities!
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