Growing Aussie waistlines means there
has been a boom in fitness and wellness
businesses in recent times. This means
fitness businesses need to stand out from
the crowd if they want to attract and
retain customers.
One proven way to stand out is to
specialise or to create a ‘niche’.
The 3 E’s of niche:
Environment – create an engaging space for members
and clients. Customers expect more from their gym
experience now, so your tired, old looking décor and ‘run
of the mill’ facility layout needs to be spiced up! Establish
different zones and encourage open spaces for movement
while injecting colour and texture into the facility.
Equipment – integrate new and exciting equipment.
Find a specialist piece of equipment and learn about
it, see how it could integrate into your facility right now
with limited changes to your business structure. This is the
simplest way to create a real point of difference quickly.
This is where Summit Fitness specialises.
Exercise – utilise various exercise protocols, systems
and programming. Some creative changes to the way
you structure your exercise or wellness programs can
take you from seeming like ‘just another trainer’ to ‘an
absolute master’ in no time. Awaken your creative side
to develop your very own style or method of training.
When there is so much choice for where an individual
can go to achieve their health related goals, fitness
businesses have to ensure they stand out from the
crowd. A niche could help you move away from the
repetition of similar facilities with similar offerings, to be
at the forefront of people’s minds when they think of
fitness, health and wellness in your area.
Summit Fitness is your total equipment solution
provider, from full commercial fit-outs to single specialist
pieces. With support services such as financing, delivery
and installation, maintenance and technical support.
2/68 Topham Rd, Smeaton Grange NSW 2567
P. 1800 628 824 E. [email protected] www.summitfit.com.au