CONTENTS
12
24
34
This edition in full...
6 Editor’s Welcome
Craig Mac welcomes you to
the Spring 2018 Edition
of the WNiF Magazine.
12 Global Market Boom
Last year, health club
membership topped 174
million consumers around
the globe - get the latest
IHRSA global market report.
15 Facebook: Get More
Most fitness businesses have
ran Facebook ads in the past
with dissapointing results -
here are some tips to get a
better return on your money.
16 2019 Fitness Awards
Outstanding fitness business
or professional? Nominations
now open for the Australian
Fitness Awards 2019.
18 Setting Mum Goals!
Resident fitness specialist
and author Jen Dugard runs
us through how to change
the conversation when
setting goal setting for new
mums.
22 Brah! Brah! Brah!
Esther Labi from online store
‘Storm in a D Cup’ explans
why you should a sports bra.
10
39 What’s New...
24 Fix Your Focus
Our 10-page Feature Product
section showcases by
category, What’s New across
commercial fitness product
ranges, business services and
other equipment. In this
edition we spotlight these
six categories:
Here are 7 simple steps to
help you complete your
tasks and projects and stay
on top of your personal
growth.
28 Boutique V’s Gym
Exclusively for women, ZADI
Training is the latest set of
boutique studios set to
disrupt our industry.
33 High @ South Pacific
In this exclusive interview,
Craig Mac talks ‘altitude’
with South Pacific Health
Clubs owner Connstantinou
on the eve of a triple altitude
installation at the iconic Sea
Baths club in St Kilda.
34 Future In Our Past
Sales specialist Steve Jensen
takes a few moments and
reflects on our past to
uncover our future.
36 Gym Merchandising
Today, gyms are more than
just gyms - they’re brands.
Selling merchandise can
play an important role in
boosting your gyms
customer referrals and
creating a loyal customer
community.
40 Education
42 Equipment
48 Fashion & Wearables
50 Group Fitness
48 Technology
49 Training Aids
55 Five Questions...
In every edition of the WNiF
Magazine, we get the heads
up from a prominent
representative of the
commercial fitness
supplier community. In this
edition, Craig Mac interviews
the CEO of Evolt IoH, Ed
Zouroudis on the technology
behind body composition
and body scanners and why
they have become popular
in the gym space as
amongst other things, a
member retention and
engagement tool.
WHAT’S NEW IN FITNESS - SPRING 2018