WNiF Magazine - Spring 2018 Edition - Page 24

Asia-Pacific ... only two markets in the region are considered mature : Australia and New Zealand , which have the highest penetration rates at 15.3 % and 13.6 % respectively .. continue in the future
generate roughly $ 2 billion in revenue . Saudi Arabia leads all markets in this region in revenue with nearly $ 620 million generated at 1,100 health clubs , which attract more than 800,000 members . In terms of club count and memberships , Egypt leads all MENA markets with 1,680 facilities and 957,500 members .
Despite conflicts in several MENA countries , there is a demand for fitness as consumers seek to exercise and reap the benefits of an active lifestyle . Successful international fitness operators — including Fitness First , Gold ’ s Gym , and World ’ s Gym — have expanded into the Middle East . In less than 10 years , Fitness Time , based in Saudi Arabia , grew to 100 club locations , highlighting the opportunity in this region .
Asia-Pacific
The Asia-Pacific region serves 22 million members at more than 25,000 clubs . In total , this market generates annual revenues of $ 16.8 billion ( USD ), excluding the Middle East , according to The IHRSA Asia-Pacific Health Club Report .
Fueled by growing economies , the health club industry in the Asia-Pacific is robust , with significant potential for continued growth . Only two markets in the region are considered mature : Australia and New Zealand , which have the highest penetration rates at 15.3 % and 13.6 %, respectively . While the fitness market shows signs of rapid growth and professionalization in Hong Kong ( 5.85 %), Singapore ( 5.8 %) and Japan ( 3.3 %), opportunities for growth remain in the Philippines ( 0.53 %), Thailand ( 0.5 %), Indonesia ( 0.18 %) and India ( 0.15 %).
Driven by the momentum of economic growth , the fitness market in the Asia- Pacific region has shown steady growth with a positive outlook going forward . Overall market penetration is on an upward trajectory , reflecting an
increasing awareness of health club memberships . However , the region ’ s fitness market remains stratified due to varying stages of development , which can be categorized into three tiers :
Tier 1 : Australia ( 15.3 %) and New Zealand ( 13.6 %) are relatively established markets , with higher penetration rates than their neighbors . However , the mature and professionalized markets in these countries indicate limited growth potential ; labor and real estate costs have also constrained growth here .
Tier 2 : Hong Kong ( 5.85 %), Singapore ( 5.8 %), Japan ( 3.3 %) and Taiwan ( 3.0 %) belong to the fast-expanding and maturing second-tier markets . This segment features gradually professionalizing services , expanding consumer bases , and high concentration of leading players . With room for growth , already fierce competition is expected to

Asia-Pacific ... only two markets in the region are considered mature : Australia and New Zealand , which have the highest penetration rates at 15.3 % and 13.6 % respectively .. continue in the future

Tier 3 : The remaining Asia-Pacific
markets are still in a comparatively early stage , as a result of slower economic development and low awareness of personal health . Malaysia ( 1.04 %), China ’ s top 10 cities ( 0.97 %), Philippines ( 0.53 %), Thailand ( 0.5 %), Vietnam ( 0.5 %), Indonesia ( 0.18 %) and India ( 0.15 %) comprise the emerging markets . The fitness industry in these countries is typically concentrated in the capital and first-tier cities , where markets are mainly led by commercial fitness club chains .
The markets in second-tier ( and under ) cities , however , are dominated by standalone players that are mostly lower-end “ mom-and-pop ” shops , due to infrastructure underdevelopment , low purchasing power , and low awareness of personalized training . Underdeveloped regions in these countries demonstrate high growth potential as rapid infrastructure development improves accessibility and connectivity .
Conclusion
The outlook of the health club industry is bright and promising . As leading economies continue to improve , the industry is expected to thrive in the global marketplace , serving consumers with a variety of health and fitness needs . Offering access to fitness amenities , instructors , trainers and coaches , club operators are wellpositioned to lead a healthier world .
Visit ihrsa . org / research-reports to access any of the IHRSA publications cited in this article .
ABOUT IHRSA
Founded in 1981 , IHRSA – International Health , Racquet & Sportsclub Association – is the industry ’ s global trade association , representing more than 10,000 health and fitness facilities and suppliers worldwide . Locate an IHRSA club at www . healthclubs . com . To learn how IHRSA can help your business thrive , visit www . ihrsa . org . John Holsinger , IHRSA ’ s Director , Asia Pacific , can be contacted at jwh @ ihrsa . org or on mobile 0437 393 369 .
WHAT ’ S NEW IN FITNESS - SPRING 2018 13
By NPE Coaching A 7 KEYS TO FIX YOUR FOCUS & INCREASE YOUR PRODUCTIVITY 24 WHAT’S NEW IN FITNESS - SPRING 2018 re you easily distracted by bright and shiny new ideas? Do you find that you constantly start new tasks only to move on to the next task before finishing the one you are meant to be working on? Do you only ever make it through 60-70% of a new training course, before ditching it for a bigger and better course out there (only to do the exact same thing 60-70% of the way through). Well, there is a good chance that you have Shiny Object Syndromen. Don’t worry, it’s not fatal. Just know that if you fail to do anything about it, you will find that it will move you further and WHAT’S NEW IN dDU525$r#gW'FW"vg&W"v2BvVfPRfVVƖrFBRfR7VBFRFvVVFV"'Vr&VB6&6W2'WBW&WfWrfFrRfPB7GVǒ66Ɨ6VBFrBR&RBR'&vB6琤&V7B7G&R2WG&VVǒ6W7FǒvB26&V7@7G&S6&V7B7G&R2FRFVFV7FvWB6FWG&6VB"GG&7FVB'6PWrW6FrBGG&7FfRFVPvWBF7G&7FVBg&FR&vvW"7GW&PBvfbFvVG27FVB`&Vrf7W6VBFRvBF60FBR&VǒVVBF66VG&FRvRFbWrFVf"6W'f6PvR6ffW"WrV6RbfFW70WVVB"Wr6gGv&R@7VFFVǒbW"f7W226VFW&VBF2WrW6FrFVb6W'6RvVvRfFFRW&pG&B'6&V7B7G&RvPf&&BbfrvRR`F62FBfR&VV7F'FVB'WBWfW 6WFVBखFFF6VFW72W'2BW&Rv7FVBW'7VBbF2Wr6琦&V7BvFWBfrFVV@F66FW"vWFW"F2WrFVFV6VR6W'f6R"&GV7B2&vBf W"'W6W72ऒrN( 2&BBFvWBW6FVB&W@WfW'WrFVFB6W27BRBWBrF&VvW 7&VFfRV6W2gFW"BbFW6PFV2v&RvBW2ख7FVBvBvBRF&VV&W 2FBR&R'Vr'W6W72@&Vf&RFfrFv&G2FBWB'&v@6&V7B7FB6W'6Vc( 2F2&vBf"ג'W6W73( FW2F2( F~( VR&V6גvbFV'Bv&6@&WfWrW"6&RfVW2֗76f6v2B&&FW2( vVBF2( F~( V6RFPWW&V6Rג6ƖVG2fRv&pvFRBvVBFW&RvƖpFf"C( FfRFRFR&W6W&6W2VW&wBWFWBFF0#