WNiF Magazine - Spring 2018 Edition | Page 14

“For over 5 years, GymLink have consistently provided me with qualified leads and enquiries. The lead generation program is a must for every fitness business.” Amanda Bracks-Taylor Manager (former), BlueFit Health Clubs “With GymLink, my presence on Google has gone from non-existent to first page position. For my PT business, it means more leads, sales, and happy and loyal clients.” Sarah Bornhauser Owner, Pure Fitness PT “We’ve been using GymLink from the very first day they launched the site. In our opinion, there is no better ‘cost per sale’ value lead generating medium on the market, the numbers simply speak for themselves.” Nigel Miller Owner/Franchisor, Plus Fitness Join Australia’s largest network of fitness marketing websites. Now generating leads for over 2500 personal trainers, gyms & health clubs. HOW TO: By Michelle Le Grand GET MORE FROM YOUR FACEBOOK ADVERTISING Major Sponsor of the 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017 & 2018. The Fitness Show Sydney, Brisbane & Melbourne. M ost fitness businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money. Find a CONNECTION with your prospect Think about why people use Facebook Once you have their attention now your goal is to create a connection. One thing to remember is people don’t get on Facebook with their credit card in one hand. People use social media networks for the social aspect. So my first tip, try not to make your ad look like an ad. Make it look more like a social share instead and not like you are trying to sell them something. Grab their ATTENTION! Think of the newsfeed as a forest, the last thing you want is to make your ad look like another tree so it just blends in with all the others. People look at their newsfeed at lightening speed, so the challenge is capturing the reader’s attention. Using a striking image and an eye catching headline is the first place to start. Visit the website today! 14 WHAT’S NEW IN FITNESS - SPRING 2018 Again Facebook is a social platform so this is important – don’t come across as a marketer trying to sell stuff, you will be shut down. One of basic humans needs is to feel connected with other people so this is a very powerful emotion to use. Starting with a question where the answer is “Yes” is a great start. away FREE. People love getting something for nothing. This is a great way to increase the value and decrease the risks of your offer. Make sure you are specific as to exactly what you want people to do – click here to register for an event or to access your free day pass. So just by following these simple tips, you can greatly increase the chances of your ads meeting your expectations. Time to get your lead to take immediate ACTION About Le Grand Marketing You have built some rapport, they are more motivated, so now is the time you want them to take some form of action Le Grand Marketing help and support fitness and sports businesses with their marketing plans, social media, marketing campaigns and lead generation solutions. To find out more you can contact Michelle direct on [email protected], call 0419 428 604 or visit the website www.legrandmarketing.com.au Make your offer time sensitive – today, this week, in the next few days and so forth. This implies scarcity so you need to act now before it is too late. Have a great offer – give something WHAT’S NEW IN FITNESS - SPRING 2018 15