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Manager (former), BlueFit Health Clubs
“With GymLink, my presence on Google has gone from
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Owner/Franchisor, Plus Fitness
Join Australia’s largest network of fitness marketing websites.
Now generating leads for over 2500 personal trainers, gyms & health clubs.
HOW TO:
By Michelle Le Grand
GET MORE
FROM YOUR
FACEBOOK
ADVERTISING
Major Sponsor of the
2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017 & 2018.
The Fitness Show Sydney, Brisbane & Melbourne.
M
ost fitness businesses I work with have run Facebook ads in the past with
varying degrees of success. The usual case is that a lot of money is spent with
disappointing results.
So before you run a Facebook ad
campaign, use the tips below to get a
better return on your time and money. Find a CONNECTION
with your prospect
Think about why
people use Facebook Once you have their attention now your
goal is to create a connection.
One thing to remember is people don’t
get on Facebook with their credit card
in one hand. People use social media
networks for the social aspect. So my first
tip, try not to make your ad look like an
ad. Make it look more like a social share
instead and not like you are trying to sell
them something.
Grab their
ATTENTION!
Think of the newsfeed as a forest, the last
thing you want is to make your ad look
like another tree so it just blends in with
all the others.
People look at their newsfeed at
lightening speed, so the challenge is
capturing the reader’s attention. Using
a striking image and an eye catching
headline is the first place to start.
Visit the website today!
14
WHAT’S NEW IN FITNESS - SPRING 2018
Again Facebook is a social platform so
this is important – don’t come across as
a marketer trying to sell stuff, you will be
shut down. One of basic humans needs
is to feel connected with other people
so this is a very powerful emotion to
use. Starting with a question where the
answer is “Yes” is a great start.
away FREE. People love getting
something for nothing. This is a great way
to increase the value and decrease the
risks of your offer.
Make sure you are specific as to exactly
what you want people to do – click here
to register for an event or to access your
free day pass.
So just by following these simple tips, you
can greatly increase the chances of
your ads meeting your expectations.
Time to get your lead to
take immediate ACTION About Le Grand
Marketing
You have built some rapport, they are
more motivated, so now is the time you
want them to take some form of action Le Grand Marketing help and support
fitness and sports businesses with
their marketing plans, social media,
marketing campaigns and lead
generation solutions. To find out more
you can contact Michelle direct on
[email protected],
call 0419 428 604 or visit the website
www.legrandmarketing.com.au
Make your offer time sensitive – today,
this week, in the next few days and so
forth. This implies scarcity so you need to
act now before it is too late.
Have a great offer – give something
WHAT’S NEW IN FITNESS - SPRING 2018
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