Five questions with...
LES GOLTMAN
General Manager Australia for WaterRower Inc.
With 11 offices around the globe and an impressive 27-year history, WaterRower
delivers a unique blend of form, function, design and durability. The brand has been
recognised for its extraordinary design by being exhibited at London Design Museum,
and by earning the prestigious Plus X Award in the Sports and Lifestyle category.
As the General Manager, Les’ day-to-day tasks include managing domestic and
international operations, which includes planning and implementing procedures;
reviewing and measuring marketing productivity and results; overseeing international
purchasing, including shipments and orders; developing, monitoring and setting goals
with staff; and coordinating financial and budget activities.
The ideal piece of fitness equipment is
said to engage users and provide an
enjoyable, effective and efficient workout
experience. How does WaterRower
tick all those boxes? WaterRower is the
ultimate cross-trainer with an award
winning design! WaterRowers are
handcrafted in the USA from sustainably
managed hardwood forests of the
Appalachian Mountains. They have a
unique water fly wheel resistance, are
aesthetically beautiful, are very low
maintenance, and take up minimal
space in any environment. WaterRower
has been designed to emulate the
smooth flowing nature of a rowing boat
gliding through the water. A truly selfregulating exercise, they are ideal for
any age, gender or level of fitness user.
Exercising 84 per cent of muscle mass
with each stroke, and targeting legs, core
and upper body without impact, ensures
WaterRower is the most efficient piece of
equipment on the market.
The last 12 months has seen a surge in
the launch of new boutique gyms and
studios. Those facilities are driving results
and loyalty through small group training
programs. How does WaterRower fit into
this changing landscape? Boutique gyms
are looking to set themselves apart from
their competitors. Products such as the
WaterRower, allow for these locations to
provide a unique fitness product that not
only provides a full body workout, but
also complements the aesthetic needs
of the facility. The quiet, yet motivational
sound of the water rushing through the
tank during each stroke creates an
outstanding coaching environment for
both personal trainers and group fitness
instructors. For those worried about
space, the simple storability of the rower
helps to maximise the value of workout
areas, while the ease of moving the
WaterRower makes it a versatile tool
that can be transported throughout the
facility.
Innovation and design are synonymous
with the WaterRower brand. What makes
WaterRower the right solution for a fitness
facility? The WaterRower range is an
extraordinary blend of form, function,
design and durability. They offer a style to
complement any environment and fitness
facility. The benefits include:
•
easy, convenient, upright storage
•
they’re handcrafted in the USA
•
the ergonomic handle caters for all
users without impact on forearms,
elbows or shoulders
•
the self-regulating resistance is ideal
for users of all ages
•
they carry a full three-year
commercial warranty
•
they are low cost with minimal
maintenance requirements.
With your knowledge of the European
market, can you share any observations
you feel differentiate the overseas
industry from ours here in Australia/New
Zealand? There is continued growth in the
European markets, especially in the retail
and hospitality industries. Consumers
tend to be more brand-focused with
WaterRower and Nohrd featuring highly
in the specialty fitness areas.
What can we look forward to seeing from
WaterRower beyond 2016? WaterRower
continues to work to enhance our users’
experience throughout the product
line, with both the WaterRower and
Nohrd ranges. Our primary focus within
the current campaign is to expand our
offerings within the WaterRower digital
platform, allowing our user base to more
easily capture and monitor performance
data, while also enhancing the virtual
rowing experience.
To speak with a WaterRower
representative in your state call
02 9838 1405 or visit
www.waterrower.com.au