you will be able to package this up in
a way that takes away hourly or per
session rates, and charge a package
fee (e.g. 12-week program, 6-month
membership).
Example #1. Personal Trainer +
Nutritionist
Example #3. Strength Coach +
Fitness Magazine
•
•
strength coach: written content,
video content, training tips, acts as
‘journalist/interviewer’, attend fitness
show with magazine (at booth),
speak at events, offer in-house
training session for staff.
•
Fitness Mag: Regular column, one
feature article per year on one of
coaches ‘success story’ clients, ¼
page advert every edition, 1 social
media post per month with SC’s
Challenge for the month (e.g. 30
days of XYZ).
THE BENEFITS OF
ENGAGING PARTNERS
INCLUDE:
•
increased and improved
opportunities and more profit
•
instantly increased networks = more
opportunity
•
client referrals = more clients = more
profits
•
combined capabilities = more
opportunity = more profit
•
discounted and contra product +
services = reduced costs = more
profit
•
commission on sales = more profit
•
shared costs = reduced outgoings =
more profit
•
media coverage = increased
networks = more opportunity
•
increased and improved profile =
more opportunity
•
credibility by association = more
opportunity
What kinds of partnerships can we
create?
The sky is the limit, but here are some
simple examples of valuable,
sustainable, meaningful and enjoyable
partnerships you can create with other
professionals and companies:
18
Both: Cross referrals, Create a
combined offering i.e. 12 week
program, offer a public seminar/
workshop (both speak), speak at
each others practice/gym to their
network, share cost of attending
an expo or placing an advert in
magazine, provide testimonials
(written, video, etc), make
introductions to other business
connections, in some cases
credibility by association, provide
content for each other’s newsletters
social media.
Example #2. Gym Owner +
Fruit & Veg Delivery company
Example#4. Nutritionist +
Photographer + Makeup Artist
•
Gym Owner: Encourage clients
to eat fruit after workout, display
brochures/cards next to fruit,
Feature on website, social media
posts – delivery, cooking, snacking,
provide content - photos, blogs,
fitness tips, WOD, modelling for
catalogues/website, use of gym for
photo shoots and events, attend
public/industry events with fruit &
veg co, connect them with other
partners.
•
•
Fruit & Veg Delivery company:
Provide fruit and veg to gym
owner, provide fruit – snacks for
clients, discount code for clients,
social media posts featuring gym /
clients (i.e. success stories, recipes,
etc), ‘ambassador’ role for gym
owner and trainers, networking
opportunities – expos, events, link to
gym on their website.
Nutritionist: Offers FREE ‘before’
photo-shoot and $$ ‘after’
photoshoot for clients as part of
‘transformation package’, and
offers a discount on additional
services provided by photographer
and makeup artist (e.g. 20 per cent
off makeup tutorial or 20 per cent
off family portraits within the next
three months). If someone loses a
heap of weight they are going to
want to capture it on camera and
maintain the glamour by learning
more about applying makeup
properly!
•
Photographer: Gives discount or
kickback to nutritionist, makes
referrals, uses images in their
portfolio with reference/branding of
nutritionist.
Makeup Artist: Gives discount or
kickback to nutritionist, makes referrals,
WHAT’S NEW IN FITNESS - SPRING 2016