THE BENEFITS
OF
PARTNERSHIPS
O
ne of the biggest benefits of partnering with
other businesses is your combined value
(capability!) – together, you can offer something
above and beyond what you can offer individually to
clients and other organisations, as well as value that you
can offer to each other.
WHAT’S NEW IN FITNESS - SPRING 2016
By Vickie Saunders
If, for example, you as a fitness trainer
decided to partner with a nutrition
expert, you could offer clients a
complete health and fitness solution
rather than standalone nutrition consults
or personal training sessions; these
complimentary services work much
better in parallel, so what you’re selling
is a solution rather than a service, and
17