EDITOR’S WELCOME
WELCOME TO
“WHAT’S NEW IN FITNESS”
Spring has sprung! So what’s your resolution for this season?
Better promote your brand? Make more sales? Strengthen your networks?
PUBLISHER
Craig Mac
[email protected]
Whatever your business goal, make the commitment to DO IT. Achieve it. Generate
results.
There has never been a better time than right now to achieve what you want. It all just
comes down to commitment, dedication and clarity of your goal.
So devour the hints, tips and motivation that we’ve provided in the pages that follow
and let us know how you go.
EDITOR
Analee Matthews
[email protected]
Remember also, the www.wnif.com.au website is updated almost every day so be
sure to check in for your daily dose of what’s new in your industry.
ADVERTISING MANAGER
Brian Cotton
[email protected]
For now, enjoy our third edtion of the “What’s New In Fitness” magazine.
ADVERTISING
Ray Barbat
Derek Bennett
Analee Matthews
Editor
[email protected]
ART DIRECTION & DESIGN
Kevin Randau
[email protected]
Contributors
Derek Barton has had over 28 years of experience in advertising, branding and PR. He
was the Senior Vice President of Marketing for Gold’s Gym International, Inc. when he
left to form his own marketing consulting company in 2006. Since Derek’s early days
at Gold’s he was instrumenta