WNiF Magazine - Spring 2012 Edition | Page 8

EDITOR’S WELCOME Y WELCOME TO “WHAT’S NEW IN FITNESS” Welcome to a publication that is unlike anything you’ve ever read before. “What’s New In Fitness” is the brainchild of GymLink Australia, who recognised that there is a more effective way than a traditional ‘Supplier Directory’, to capture and retain the attention of the industry. The result of that realisation was a resource that the industry can consider the ultimate “go-to for what’s new”. And so the “What’s New In Fitness” publication was born. “What’s New In Fitness” has been specifically designed to be relevant to fitness industry operators, managers, businesses and/or professionals, with content focusing on the latest and greatest innovations from around Australia and the globe. The goal of this resource is simple: to ensure that whenever a solution is required for any industry-related challenge, situation or question, the answers are found in these pages. The bottom line is, if this publication is truly doing the job it’s intended to do, then you’ll find solutions to problems you didn’t even realise you had! To ensure we deliver all-inclusive solutions, this publication has been divided into distinct sections: • Editorial content • Featured products • Buyer’s guide listings • Events calendar • Fitness suppliers guide. With this in mind, “What’s New In Fitness” is likely to fast-become the industry’s preferred resource when searching for supplier-related information. And so, when I hear you ask “What’s New?”, I am proud to be able to tell you “The answer lies in the following pages!” Enjoy! Analee Matthews Editor, [email protected] PUBLISHER Craig Mac [email protected] CONTACT GymLink Australia 36/90 Mona Vale Road, Mona Vale, NSW 2103 EDITOR Analee Matthews [email protected] ADVERTISING MANAGER Brian Cotton [email protected] ADVERTISING Ray Barbat Derek Bennett ART DIRECTION & DESIGN Kevin Randau [email protected] FRONT COVER J.Lee Design www.jleedesign.com.au ACCOUNTS Michelle Vescio [email protected] RETURN ADDRESS PO BOX 908 Manly, NSW 2095 Phone: 1300 496 546 Fax: (02) 9997 4155 What’s New In Fitness” is produced, published and distributed by GymLink Australia. ABN 28 038 488 472 Contributors LEE PRICE is a freelance writer and proofreader, and can be contacted via [email protected] TONI KRASICKI has a Bachelor of Human Movement Science and