WNiF Magazine - Spring 2012 Edition | Page 48

Put Them Together for Best Results Hey guys, the new ninja newsletter just went out! Whoa, there is a ninja newsletter?! I’ll subscribe! By using social media avenues to direct people to your email campaign, you can get those people who are really interested in what you’re offering to sign up and learn more about why they should become paying customers. The combination of social media and email is an effective way to build both audiences. In fact, we surveyed customers about how that combination has affected building their subscriber list, as well as the growth of their social media followers. Your Email / Social Media Combo So, which audience is better? Neither, they are just different! Using email to boost your social media voice and vice-versa is key to reaching as many people as possible. Understanding the different levels of commitment audiences have will help you to create the right voice and content for the appropriate medium. 1300 496 546 48 WHAT’S NEW IN FITNESS - SPRING 2012