Social Media
versus Email:
A look at
commitment
by Jason Moore
The combination of social media
and email is an effective way to
build both audiences.
S
ocial media and email marketing: both are mediums through which you
talk to people, people who are interested in what you have to say. We know
about facebook and email, and about how important it is to is use all forms of
communication to spread the word about your business, to the people who will listen.
But are all listeners created equal?
Committal and Non-Committal Relationships
But I have like
8 billion friends!
I’m sure you’ve all heard someone say ‘I have 100,000 followers on Twitter’ or ‘I have 100,000 friends on facebook’. But you know they
don’t really have 100,000 actual friends, let alone know all of those people.
Chances are they are only really friends with a small fraction of those people. The same is true for businesses and the people who
follow them through their social media outlets.
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