WNiF Magazine - Spring 2012 Edition | Page 39

ENGAGING MEMBERS WITH NEW PROFIT CENTRES by Toni Krasicki MYZONE is the pinnacle of ‘customer interaction’ and engagement, enabling your club or facility to have relevant discussions and create goals and plans with members and clients every single day of the year. E xpanding your profit centres is a great way to generate more income from your existing members, while potentially attracting new ones at the same time. Here are a few innovative programs that could be a great fit with your facility’s culture, mission, members and clients. WHAT’S NEW IN FITNESS - SPRING 2012 39