Australia
& New Zealand
Fitness Industry
Survey
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by Simon Hall
What is it all about?
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zypay, Australia leading direct debit provider, answered the call from the fitness
industry for accurate information about how clubs operate and what their members’
thoughts, feelings and perceptions are. In 2008, Ezypay developed and conducted
The Australian Fitness Industry Survey, with New Zealand clubs and the members’ survey
starting in 2011. The fitness survey specifically targets owners, managers and members of
health and fitness centres across Australia and New Zealand.
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Timeline
2008 – Inaugural survey. Participants: 264 clubs
2009 – The members’ survey introduced. Participants: 608 clubs – 7,000 members
2010 – Expert panel discussion group set up and video series released
Fitness industry Trend Report released. Participants: 420 clubs – 7,000 members
2011 – Fitness New Zealand join the survey. Participants: 600 clubs – 11,000 members
2012 – Exclusive club surveys provided. Club survey is moved to bi-annual. Participants: 13,500 members
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How does it work?
The Australia and New Zealand Fitness Industry Survey (ANZFIS) consists of two surveys;
Club survey: Club owners and managers provide an overview of their clubs general operations along with specific themes like
marketing, social media, personal training and group fitness. Due to the data not changing much year on year this survey is now
conducted on a biennial basis. The next club survey will take place in 2013.
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Members’ survey: Members provide their thoughts, feelings and perceptions of their club. The survey is distributed through Ezypay’s
client base, through the sponsors, associations and alliance networks and across the social media networks. Ezypay also offers a
unique service providing clubs with an independent survey exclusive to their members. A survey link is sent by the club to their
members and they receive the results from their members along with the overall survey results to be able to make some comparisons.
Next survey: Distributed December 2012, follow us on facebook/fitnesssurvey or twitter @fitness_survey if you would like to take part.
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WHAT’S NEW IN FITNESS - SPRING 2012
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