WNiF Magazine - Spring 2012 Edition | Page 15

! WHY 24-HOUR? by Toni Krasicki T he concept of the 24-hour gym is simple: offer a convenient way for people to workout whenever they want. Because the traditional nine to five business hours seem to be slowly becoming extinct, fitness facilities who modify their operations to reflect this lifestyle change appear to be reaping the rewards. And it’s not just happening in the cities; regional towns offering these facilities are thriving. s le WHAT’S NEW IN FITNESS - SPRING 2012 15