EDITORIAL CONTENT
8
Editor’s Welcome
12
The Industry At A Glance
15
Why 24-Hour?
19
Beyond Cert IV
22
Australian & New Zealand Fitness
Industry Survey
25
Revitalise Your Group Exercise
Timetable
30
Where To For Fitness Finance?
34
10 Mobile PT Essentials
36
Kids’ Fitness – Shaping the Future
39
Engaging Members With New
Profit Centres
12
44
Membership Management in the
Cloud
46
Social Media versus Email:
A look at commitment
51
Don’t Worry, Be Appy!
54
Mywellness Cloud Solution
56
Nine Questions Every Athlete Should
Ask Before Taking A Supplement
59
Featured Products
60 Equipment
66
Training Aids
34
66 Nutrition
69
Business Resources
70 Education
72 Programs
73 Technology
75
Buyers’ Guide
76
Audio Visual
76
Business Resources
76 Education
79 Equipment
92
75
Training Aids
95
59
Locker Room
96 Marketing
96 Technology
100
International Events Calendar
103
Fitness Suppliers Guide
ON THE COVER:
4
Queenax could
rejuvenate your group
ex timetable.
See page 25
WHAT’S NEW IN FITNESS - SPRING 2012