BY GENDER
N OF MEM
TIO
B
CA
O
81%
32%
S
ER
L
68%
19%
HOW SATISFIED ARE MEMBERS
OVERALL
WITH THEIR FITNESS CLUBS?
35
25
%
12
%
VERY SATISFIED
SOMEWHAT SATISFIED
10%
SOMEWHAT
UNSATISFIED
MEMBERS WHO HAVE USED OR –
ARE CURRENTLY USING A
%
PERSONAL TRAINER
OKAY
YES 47%
17%
NO
53%
VERY UNSATISFIED
THE BIGGEST INFLUENCES THAT AFFECTED
MEMBERS’ DECISIONS TO JOIN THEIR
FITNESS CLUB
MOST
RESPONDENTS
SAID LOCATION
WAS AN INFLUENCE
MEMBERS SAID RECIEVING A
MOTIVATIONAL CALL
AS YOU CAN SEE
THERE ARE A LOT
OF FACTORS THAT
MEMBERS CONSIDER
WHEN THEY DECIDE
TO JOIN A FITNESS
CLUB.
FROM THEIR CLUB WAS
81% LOCATION
ANNOYING
49% FACILITIES
41% VALUE FOR MONEY
34% CLUB ATMOSPHERE
23% TRUSTED STAFF
21% AMOUNT OF EQUIPMENT
FACILITIES
17% HOURS
STAFF
ATMOSPHERE
GOOD CUSTOMER
SERVICE
19% JOINING TERMS -
NO JOINING FEE
17% JOINING TERMS -
NO CONTACT
VALUE
9% OTHER
HELPFUL
2% PAYING FOR A
MEMBERSHIP & NOT