In their annual Worldwide Survey of Fitness
Trends for 2012, the American College
of Sports Medicine identified access to
educated, certified and experienced fitness
professionals as number 1 on a list of 20
consumer trends.
THE INDUSTRY
AT A
GLANCE
by Lauretta Stace
R
ising health awareness has prompted Australians from all walks of life to invest more
in their health and fitness. Over the last decade, there has been strong growth in the
industry, with around 3.3 million Australians estimated to have used the services of a
fitness professional in 2011; and it is expected that this growth will continue well into the next
decade.
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WHAT’S NEW IN FITNESS - SPRING 2012